Baloise's art collection is the product of a long-standing commitment to culture and the arts. The primary objective is not to make monetary gains, but to incorporate spiritual and creative values into the company's corporate culture.
Baloise laid the foundation for its art collection at a time when it was by no means normal for companies to engage in such activities. Since it first began collecting art in the immediate post-war period, Baloise has remained true to its belief that the company's works of art should be accessible both to employees and visitors.
Baloise displays its collection in foyers, corridors, meeting rooms and offices, with a large number of works on show in publicly accessible reception rooms at its group headquarters.
The Baloise art commission, which comprises six art-loving employees and one external consultant, supplements the collection with specifically targeted purchases. The items are purchased proactively on an ongoing basis. The art commission therefore politely requests that artists and galleries do not submit any works, portfolios or project concepts, etc.
Baloise collects contemporary art. Purchases focus on works on paper by contemporary artists. Works on paper include drawings, gouaches, watercolors, oil on paper, collages and photographic works. These are fully recognised artistic media, which form part of the significant artistic statements of the modern day.
In the Baloise Art Forum themed exhibitions from the Baloise art collection are presented to the public, sometimes complemented by related works on loan.
The Baloise Art Forum mounts themed public exhibitions featuring works taken from the Baloise collection and sometimes also relevant loan works. It also hosts talks with artists and runs guided tours for employees and external groups. The rooms of the Art Forum are reserved exclusively for the purpose of displaying the company's own collection. Every year two exhibitions are mounted.
Baloise Art Prize
Every year since 1999 the Baloise Group has awarded two young artists its Baloise Art Prize. It is Baloise's way of supporting the development of young, rising talents.
The Baloise Art Prize has become a prestigious accolade. The awards are presented to the winning artists and galleries at the high-profile Art Basel international fair. In addition to this publicity, the artists are also given the opportunity to have their works displayed in a distinguished art museum. Baloise invites it top customers to these endowment events and uses them to strengthen links with the local cultural media.
Many of the previous prize winners are now leading lights in the international art scene and act as cultural ambassadors for their country at the Venice Biennale.
Find out more on baloiseartprize.com
The Baloise Art Prize has been awarded to Suki Seokyeong Kang from Korea and Lawrence Abu Hamdan from Jordan. The prize of CHF 30,000.- will be presented at the Statements sector of Art Basel by a jury of international experts. The prize includes the acquisition by Baloise of a group of works by the award winners, which are donated to two important museums in Europe: the Nationalgalerie – Staatliche Museen zu Berlin and the MUDAM, Luxembourg.Read more
A few days ago, in the presence of numerous representatives from politics, business and culture, the Baloise Group presented MUDAM, Musée d'Art Moderne, Luxembourg with a work by Martha Atienza, winter of the 2017 Baloise Art Prize.Read more
A few days ago, the Baloise Group presented MMK Museum für Moderne Kunst Frankfurt am Main a work by Sara Cwynar. She is the winner of the 18th Baloise Art Prize, which had been awarded to her by the Baloise Group last year on the occasion of Art Basel 2016.Read more