Baloise presents the third art work to MUDAM Luxembourg

Basel, A few days ago, in the presence of numerous representatives from politics, business and culture, the Baloise Group presented MUDAM, Musée d'Art Moderne, Luxembourg with a work by Martha Atienza, winter of the 2017 Baloise Art Prize.

Since 20 years, the Baloise Group has been honouring two young artists per year with the Art Prize. The prize of CHF 30’000 is awarded by an international jury of renowned experts at the Art Basel fair. In addition, the Baloise Group acquires a group of works by the award winners and donates them to two important museums. in Europe: Museum für Gegenwart in Berlin and the MUDAM, Musée d'Art Moderne, Luxembourg.

The Baloise Art Prize has become a prestigious accolade. The awards are presented to the winning artists and galleries at the high-profile Art Basel international fair. In addition to this publicity, the artists are also given the opportunity to have their works displayed in a distinguished art museum. Baloise invites its top customers to these endowment events and uses them to strengthen links with the local cultural media.

Andreas Burckhardt, Chairman of the Board of Directors of Baloise Holding AG, explains the aim of promoting art: "We do have a long-standing tradition of promoting talent. For many years, we have been offering our services in education and training to start a sustainable career – currently 245 young people. In addition, graduates are given the opportunity to gain an in-depth insight into various business areas within the framework of the established trainee program and thus prepare themselves ideally for a specialist or leadership role. Last year, as part of an adaptation of this programme, the first trainees were also hired in Belgium and Luxembourg."

Martha Atienza's video installation Our Island shows a traditional procession from her native Philippines, which she alienates by placing it under water. As in an aquarium, we watch the actors passing by. The artist presents a both critical and humorous take not only on the state of society in the Philippines but also on the threat of climate change through the warming of the oceans.

The work of Martha Atienza can be watched at the MUDUAM until 9 September 2018.

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,300 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.