Baloise recognises growing importance of digitalisation

Basel, The digital revolution is ushering in fundamental changes for the insurance industry and presenting major challenges for its business models. At the same time, it is opening up opportunities and potential for growth. Baloise aims to capitalize on this. To help it do so, it has created a new department called Group Strategy and Digital Transformation, which will be gearing customer interaction, operational processes and organisational structures to the changing needs of customers in the digital age.

Gert De Winter, CEO of the Baloise Group: "The challenges of digitalisation are not just a question of new technologies. They require us to have straightforward processes and simple interaction with customers and to internalise the changing needs of customers in our day-to-day work. This new department will drive forward our response to these challenges across the group."

On 1 October 2016, Adrian Honegger will take up the role as Head of Group Strategy and Digital Transformation. Adrian Honegger gained a doctorate in nuclear physics in 1999 in the United States. He subsequently held various industrial and academic posts across Europe in the fields of medical physics and biotechnology, always with a focus on digitalisation. In 2009, he joined Baloise and has been Co-Head of IT in Switzerland since autumn 2009. Over the past six years, he has applied agile principles to help realign the company's IT strategy.

The new department will work closely with the national Baloise units and the Group CEO. It will drive forward the implementation of the future corporate strategy, the main points of which will be presented in detail at the investor day on 26 October. Mergers and acquisitions also fall under the remit of the new department, which will incorporate the Corporate Development department that was previously responsible for these activities. Adrian Honegger will report directly to Thomas Sieber, Head of the Corporate Centre division.

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,400 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel 'simply safe'. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.