Basel, Baloise is responding to changing requirements in the information and media market by consolidating its media teams in Switzerland. Topics relating to financial and insurance products, as well as public affairs and reporting, will now be covered by the External Communications team of the Baloise Group. This streamlined structure will enable a more efficient transfer of know-how and information.
“Issues around finance, sustainability and markets are becoming increasingly interconnected, both in Switzerland and across the Baloise Group as a whole,” explains Marc Kaiser, Head of Corporate Communications and Investor Relations, with regard to the consolidation. “With the goal of a truly integrated communications concept in mind, it therefore makes sense to abolish the distinction between Group and market communications within our Swiss operations. As a result, there will be one central point of contact for all external communications stakeholders, which will make it significantly easier to interact with Baloise in Switzerland.”