Basel, Baloise, one of the leading insurers for the digital age, is exploring the opportunities presented by the insurance of items in virtual worlds. In order to find out more about the needs of this target group, Baloise is sponsoring the Baloise International Gaming Show to be held in Lausanne, Switzerland. This is the second such event to be sponsored by the company, following an earlier show in Luxembourg.
Video games are growing in popularity with men and women across a very broad age group. The market is experiencing rapid growth, and gamers are investing money and hours of game time in developing their alter egos. It is no surprise, therefore, that these alter egos and accounts are valuable – the market for in-game purchases is worth billions. This growth and increasing professionalisation has boosted the market potential in this sector and is driving demand for insurance cover for hardware and software. Baloise is now exploring possible insurance solutions for gamers as part of a preliminary project. “Sponsorship of the Baloise International Gaming Show in Lausanne gives us the ideal platform to explore the needs of the very diverse gamer community and raises awareness of the Baloise brand in this target group,” explains Béatrice Gass, event responsible for French speaking Switzerland and Ticino.