Baloise invests in omni:us – core business optimisation driven by artificial intelligence

Basel, The Baloise Group is investing in another start-up business through its investment partnership Anthemis Baloise Strategic Ventures. The investment target is omni:us, a Berlin-based service provider that specialises in the extraction of relevant data points from heterogeneous document streams using artificial intelligence. The software products developed by omni:us are tailored to the needs of the insurance industry. They can analyse a variety of documents and classify and extract specific information required to execute the relevant workflows via automated processes. At present, this task often still has to be done manually. A particularly impressive feature is that these programmes are even capable of recognising handwritten texts and putting current and historical documents into their appropriate context. This use of artificial intelligence prevents human errors and lets a computer take care of monotonous administrative tasks, which are costly and time-consuming when carried out by staff.

As part of its ‘Simply Safe’ strategy, Baloise has announced plans to invest up to CHF 50 million in start-up businesses in collaboration with the UK-based investment and consultancy firm Anthemis. The investment in omni:us comes with twofold benefits for Baloise. “First of all, it is an attractive investment opportunity, because many insurance companies are very interested in this new technology. But we also benefit internally, because Baloise gets to use the new products right from the start,” says Adrian Honegger, Head of Group Strategy and Digital Transformation at the Baloise Group. “We are going to launch a pilot project at Baloise in Luxembourg soon and we are looking closely into possibilities for further projects at all of our national subsidiaries. Document mapping – i.e. the process of identifying the document type and extracting data automatically – is a crucial capability for the optimisation of processes. The technology developed by omni:us will enable us to enhance our core business even further across all national Baloise companies.”

Following investments in Insurdata and Trov in 2017, this is the third joint venture investment within twelve months for Baloise in collaboration with its partner Anthemis.

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,300 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel 'simply safe'. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.