Baloise launches Switzerland's first "gender friendly" investment opportunity in life insurance

Basel, Baloise has joined forces with start-up company Think Yellow to launch the Yellow Equities share portfolio as part of its unit-linked life insurance product Baloise Fonds Plan. Yellow Equities contains stocks from the top sixty companies in Europe in terms of gender equality – as rated by the independent organisation Equileap.

To mark International Women’s Day, Baloise has joined forces with the Swiss start-up Think Yellow to launch the Yellow Equities share portfolio as part of its unit-linked life insurance product Baloise Fonds Plan. The new portfolio will give our customers both tied (Pillar 3a) and flexible (Pillar 3b) pension provision as well as an additional long-term sustainable investment opportunity.

“We are delighted to be working with Baloise in introducing customers to the concept of gender lens investing,” says Karina Storinggaard from Think Yellow. The start-up company’s mission is to create investment opportunities that also promote and facilitate equality of the sexes. “The ‘Yellow Equities’ portfolio is doubly interesting, firstly because it is an attractive investment opportunity in the private pensions sector, and secondly because it allows customers to participate in the success of companies that go the extra mile to promote gender equality,” explains Mario Neuhäusler, Product Manager Life at Baloise.

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,300 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel 'simply safe'. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.