Basel, Baloise has joined forces with start-up company Think Yellow to launch the Yellow Equities share portfolio as part of its unit-linked life insurance product Baloise Fonds Plan. Yellow Equities contains stocks from the top sixty companies in Europe in terms of gender equality – as rated by the independent organisation Equileap.
To mark International Women’s Day, Baloise has joined forces with the Swiss start-up Think Yellow to launch the Yellow Equities share portfolio as part of its unit-linked life insurance product Baloise Fonds Plan. The new portfolio will give our customers both tied (Pillar 3a) and flexible (Pillar 3b) pension provision as well as an additional long-term sustainable investment opportunity.
“We are delighted to be working with Baloise in introducing customers to the concept of gender lens investing,” says Karina Storinggaard from Think Yellow. The start-up company’s mission is to create investment opportunities that also promote and facilitate equality of the sexes. “The ‘Yellow Equities’ portfolio is doubly interesting, firstly because it is an attractive investment opportunity in the private pensions sector, and secondly because it allows customers to participate in the success of companies that go the extra mile to promote gender equality,” explains Mario Neuhäusler, Product Manager Life at Baloise.