Baloise to collaborate with Smart Living Lab research centre

Basel, As part of its Simply Safe strategy, Baloise is collaborating with Smart Living Lab on research into its customers’ future living requirements. Smart Living Lab is the Fribourg-based research and development centre of the Swiss Federal Institute of Technology in Lausanne (EPFL), the School of Engineering and Architecture of Fribourg (HEIA-FR) and the University of Fribourg (UNIFR).

The question of how people will live in the near future is one that not only affects society but also all service sectors, in particular insurers. “The way in which people’s homes will change has a major impact on how our services will evolve in the future. The growing use of technology, for example, brings with it new types of risks, and we need to quickly familiarise ourselves with our customers’ new security needs,” says Bernard Dietrich, Head of Sales and Marketing and member of the Executive Committee of Basler Insurance.

Smart Living Lab conducts research into the housing of the future, from both a technical and a social scientific point of view, with the aim of addressing the population’s ever-increasing expectations for their living environments. The research centre acts as the interdisciplinary interface for a range of institutions and brings together the various research focuses within building technology. Current projects combine aspects such as comfort, convenience and environmental sustainability with aesthetic considerations to create well-balanced and inviting places to live. Smart Living Lab works with the latest green technologies, applies innovative methods for increasing energy efficiency and integrates strict legal requirements. By taking all these aspects into account, Smart Living Lab hopes to meet its stated objective of creating living spaces that focus on environmental performance and the well-being of the inhabitants. “The collaboration with Smart Living Lab enables Baloise to share expertise and gain valuable insights into future-focused projects,” Dietrich says.

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,300 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.