eSports Switzerland 2019 Study | 33.9% of all Swiss are gamers

Manuel Thomas
June 7, 2019
faktischversichert, Gaming
eSports is experiencing a boom. Whether it is sales, prize money, spectators, or media rights, all areas related to eSports have grown tremendously in recent years around the world. eSports 2019 is the first study to examine the views and behaviour of Swiss people with regard to eSports. A survey of 1011 Swiss was conducted throughout Switzerland. Here you can find all the facts and figures of the eSports study and download the study free of charge.

Facts about Gaming & eSports

What is eSports?

Which games are played?

What's being watched?

eSports Study 2019 | Facts & Figures

33.9 percent of all Swiss are gamers

33.9 percent of the Swiss population play video games at least once a week, and more than one in ten play video games every day. People prefer to gaming on smartphones, PCs and PlayStations 4.

33.9% of all Swiss are gamers

eSports in Switzerland

  • 30.6% of Swiss people know exactly what eSports is.
  • For 27.6% of the Swiss population, eSports is a serious sport.
  • 7.2% of those who are actively involved in eSports can imagine insuring their game avatar.
  • 5.5% of Swiss people watch eSports without playing it themselves.
  • On average, 11 hours a week are spent on gaming and eSports.
  • eSporters and gamers spend CHF 1,270 on gaming equipment.


It will be exciting to see how eSports is developing in Switzerland, but also worldwide. Today, eSports on TV is still a marginal phenomenon. This is likely to change in the next few years - also because the younger population is very interested in the topic.

In addition to the revenue and marketing potential, the development of eSports itself will also continue. In the Asian market, for example, the smartphone is already a central tool in eSports. When will this become established worldwide? How will the games develop overall? How rapidly will the popularity of eSports develop across all sections of the population? And how will eSports establish itself in the world? Of course, we will stay on the ball.


The eSports Switzerland 2019 study was produced and published by the Marketing Management Institute of the ZHAW School of Management and Law. Partners in the study are UPC, TCS, SESF and the Baloise Group.