Baloise works in numerous departments on innovation processes for the future and is constantly innovating. In this blog we will show you what innovation management at Baloise looks like from the perspective of the Group Strategy & Digital Transformation department.
It can be a long way from the initial idea to the market launch of an idea. At Baloise, this process usually comprises four phases.
The first step is associated with a comparatively low investment: The finding of ideas or problems. In a Design Thinking or Ideation Workshop, initial ideas are collected and sorted according to various criteria and their subjectively perceived added value from the customer's point of view.
The best of the developed ideas are then deepened during two to three months. If problems promise to produce a profitable innovative solution, we work together with potential customers for several months to find a solution.
This phase can last up to one year. The aim is to develop a marketable product and test it with customers.
It is by no means a matter of course that an idea reaches the final phase, the market launch: Only a few ideas make it to the launch - and not even half of them make it past the first phase. In order to be able to bring as many good ideas to market as possible in the end, we have to increase the number of projects in the first phases. That's why numerous departments and teams are working on innovative solutions that will make life easier for all of us.
