New Work | Work-Life-Balance redefined

Lukas Jöhri
August 14, 2020
Innovation, Strategy
Companies and corporations still define the business world hierarchically and often led by men. More and more, these companies are changing under pressure from start-ups and a new generation of employees towards new working models.

The new technologies enable a completely different way of working than just a few years ago. Whereas in the past it was often necessary to choose either the career or the family path, today both go at the same time. Numerous new working methods make it possible to work together virtually and from a distance, either temporarily or for longer periods of time. This is also proven by the increasing number of remote jobs, where you are employed in a company that does not have a physical office or does not make it compulsory. The increasing flexibility makes it possible to work while pursuing other hobbies or lifestyles that were previously not possible. Being on the beach all summer long? Doing competitive sports? Back-packing? Not feeling well right now? Taking care of children? Taking care of parents? No problem, as long as you have Internet access and can still devote yourself to work from time to time and get it done in time. It's no longer "either A or B" but often "A and B".

Laptop in front of a panoramic window overlooking the hill.
Woman sitting with a laptop on her balcony at sunset with a view of the city.

Possible changes at Baloise

This has numerous implications for the Baloise business model. We are already working to hire more part-time employees and to make home office and flexible working hours possible. If we now combine New Work and the trend anywhere, somewhere, x-where, the future could look like employees working from around the world at their local time. Then, at the latest, opening hours will be a thing of the past! There are already numerous service providers today who follow the so-called follow-the-sun approach. According to this approach, work is carried out anywhere in the world in sunshine, and at the end of the working day the handover to the next shift takes place, exactly where the sun now begins to shine. For example, software systems can be developed around the clock and thus much faster. Similar approaches also exist in customer service, which is less dependent on other shifts: customers can contact the company at any time and are served within minutes. Regardless of whether this is after 10 p.m. or on a Sunday at our time.

With the change in work behaviour, our customers' everyday lives are of course also changing permanently from work to leisure time mobility. This has an impact on the choice, type and use of transport, which must be reflected in our products. For example, it could be that only publicly accessible vehicles are on the road and private individuals no longer need vehicle insurance at all.

All social trends and the full details can also be found on pages 33 - 52 of the Future of Mobility Trend Report.

The «Future of Mobility» blog articles

What the world looked like when Baloise was founded in 1863

Machines replace humans

A life without commute – new social identities change our everyday life

Anywhere, somewhere and X-where

Smart Responsive City: The citizens are king

Imagine a completely digital city administration.