Under the banner ‘Baloise goes Music’, the events will screen classic big-screen musicals from down the years, including Bohemian Rhapsody, Ray, Rocketman, La La Land, A Star is Born, and Dirty Dancing. “A lot of creativity is needed when planning events in the age of coronavirus. On the one hand there is a great deal of uncertainty, but on the other hand people are craving a return to normality – not to mention a fun evening out,” says Dominique Olah, who is running the project. At Baloise’s drive-in cinemas, audiences can enjoy the culinary delights of the dedicated food village as early as two hours before the film begins. “Should restrictions tighten again, we can be quite flexible and switch to serving people in their cars,” says Olah.
In addition to flexibility, sustainability was a big focus for the organizational team. For example, Baloise has worked with SwissClimate to calculate the events’ carbon footprint. This factored in all the many different parameters such as guests driving to and from the locations, the transport of materials, catering, and overnight accommodation. The carbon offset payments will be used to fund one reforestation project in Switzerland and one abroad.