The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.
Video games are growing in popularity with men and women across a very broad age group. The market is experiencing rapid growth, and gamers are investing money and hours of game time in developing their alter egos. It is no surprise, therefore, that these alter egos and accounts are valuable – the market for in-game purchases is worth billions. This growth and increasing professionalisation has boosted the market potential in this sector and is driving demand for insurance cover for hardware and software. Baloise is now exploring possible insurance solutions for gamers as part of a preliminary project. “Sponsorship of the Baloise International Gaming Show in Lausanne gives us the ideal platform to explore the needs of the very diverse gamer community and raises awareness of the Baloise brand in this target group,” explains Béatrice Gass, event responsible for French speaking Switzerland and Ticino.