Mobile insurer 'Friday' launched

Basel/Berlin, February 1, 2017. Baloise has launched 'Friday', an insurance start-up, in Berlin. The company, which operates with a high level of autonomy, will enter the German market in the first quarter of 2017 with a motor vehicle insurance policy that is focused squarely on the benefits for customers. Christoph Samwer has been appointed CEO.

At its Investor Day at the end of October 2016, Baloise revealed that it was creating a new kind of insurance company with the working title 'Mobile Insurer'. Named 'Friday', the Berlin-based insurance start-up operates with a high level of autonomy and will enter the market in the first quarter of 2017 with a motor vehicle insurance policy.

Friday is geared to customers' desire for informality, simplicity and enjoyment of life and creates an excellent digital experience. "Thanks to simple processes and various product innovations, Friday ushers in a new era compared to the user experience offered by existing insurance services. Baloise hopes that Friday will enable it to become Germany's most popular mobile insurer by 2021," says Gert De Winter, CEO of the Baloise Group.

Management team from the start-up scene

The company's new CEO will be Christoph Samwer. In his most recent role, he was managing director and a co-founder of Lendico, an international online lending marketplace for consumer and business loans. At the same time, he was chairman of the board of directors of Lendico Schweiz AG, a joint venture with PostFinance. Samwer studied business administration at the University of Mannheim, Germany, and Queensland University of Technology in Brisbane, Australia. In 2013, he graduated with a doctorate (Dr. rer. pol.) from the Technical University of Munich. From 2009 to 2013, he worked for McKinsey in Munich, where the companies that he looked after included banks and insurers. For the past four years, he has also been advising and supporting fledgling start-ups. He will take up his post at Friday on 1 March 2017. Samwer will be supported by the CMO, Florian Eismann (30), who most recently was responsible for the marketing and product departments at the digital broker FinanceFox, of which he was also a co-founder. The management team is complemented by Silvan Saxer (40), CTO, an insurance specialist from Baloise and by Mathias Nestler (27), COO, also a digital expert from the start-up scene.


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14

Portrait Marc Kaiser

Marc Kaiser

Head of Corporate Communications & Investor Relations


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Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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