Go Beyond researches the market to identify start-ups that could be of interest to Baloise and its digital strategy. An internal scouting team at Baloise then decides which new companies to invite to hold a presentation. The purpose of the presentations is to evaluate how well the idea has been implemented. "If a new company is able to demonstrate that it has a good idea or good product, we will discuss potential innovative ways of using it with our business units," says Adrian Honegger, Head of Group Strategy & Digital Transformation.
The start-ups Kasko and Snapsure came to Baloise's attention through the new scouting process, in which Go Beyond plays an important part. The services offered by these two new companies were combined into a single watch insurance product and then brought to market as part of an 'open innovation' process lasting three weeks. Single-item insurance products, for example for bicycles, TVs and smartphones, and cyber-insurance are also the result of this partnership. "Our digital strategy is built on a number of pillars with a variety of attributes and depths. In the long term we are either investing in insurance technology companies, or we are attempting to quickly bring individual technologies to market. Go Beyond supports us through its networks and its closeness to the start-up scene. This enables us to gain the necessary experience for a successful and agile implementation of our digital strategy," Honegger adds.
Go Beyond was also involved in Baloise's recent acquisition of home moving platform MOVU by establishing the initial contact.
The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,700 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.