Under the younGo brand, Basler Versicherungen and Baloise Bank SoBa offer insurance and banking solutions at preferential prices to people under the age of 30. Household insurance, insurance for cars, motorbikes and mopeds, and banking products that come with a credit card – younGo customers enjoy a variety of benefits. And not just in terms of their insurance and banking needs. Baloise has now teamed up with Swiss party platform ClubCity. Becoming a VIP member of ClubCity normally costs CHF 399 a year, but younGo customers will pay only CHF 100 per year. This is among the first of many benefits available to younGo customers, who will also be able to get money off the driving school platform fahrschule.ch. Further offers are planned. “We are intentionally targeting a younger audience so that we can familiarise them with insurance and banking. After all, these topics don’t have to be dry and dusty – and we want to consistently demonstrate this to our customers,” says Torsten Warnecke, who is in overall charge of younGo at Baloise. Baloise’s new Simply Safe strategy is taking the company beyond the traditional insurance business as it seeks to become the first choice for people who want to feel simply safe.
The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,600 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.