An end to standing in line thanks to Baloise and ClubCity

December 7, 2018. Discounted admission to more than 1,000 events every year, an end to standing in line, and the option of visiting multiple clubs in one night. ClubCity members already enjoy these benefits – and they’ll soon be available to Baloise’s younGo customers too.

Under the younGo brand, Basler Versicherungen and Baloise Bank SoBa offer insurance and banking solutions at preferential prices to people under the age of 30. Household insurance, insurance for cars, motorbikes and mopeds, and banking products that come with a credit card – younGo customers enjoy a variety of benefits. And not just in terms of their insurance and banking needs. Baloise has now teamed up with Swiss party platform ClubCity. Becoming a VIP member of ClubCity normally costs CHF 399 a year, but younGo customers will pay only CHF 100 per year. This is among the first of many benefits available to younGo customers, who will also be able to get money off the driving school platform Further offers are planned. “We are intentionally targeting a younger audience so that we can familiarise them with insurance and banking. After all, these topics don’t have to be dry and dusty – and we want to consistently demonstrate this to our customers,” says Torsten Warnecke, who is in overall charge of younGo at Baloise. Baloise’s new Simply Safe strategy is taking the company beyond the traditional insurance business as it seeks to become the first choice for people who want to feel simply safe.


Portrait Nicole Hess

Nicole Hess

Media spokeswoman


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Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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