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Phone 058 285 85 85
From outside Switzerland: +41 58 285 85 85
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Media releases Baloise insures Pfister furniture against flops, failures and fiascos
Basel, September 3, 2018. Following a successful pilot phase, Baloise is entering into a partnership with Pfister. In doing so, it has made a useful addition to its “Home & Living” segment, which has been expanded through acquisitions and with new products in the wake of the new Simply Safe strategy.

The apartment has been furnished, the last boxes have been stowed away and the designer desk lamp was admired at the house-warming party. Then the inevitable happens: a clumsy guest trips over the cable, sending the lamp crashing to the floor in a thousand pieces. As of now, Pfister customers can relax and smile away such mishaps – the new purchase is insured by Baloise against exactly these kinds of clumsy accidents.

“In our new partnership with Pfister, customer service is first and foremost. When purchasing an item of furniture, the customer receives suitable insurance cover on request – simply and without hassle, directly at the point of sale,” explains Corsin Sulser, Project Manager, Market Positioning, at Baloise. The insurance, which was developed in collaboration with KASKO, covers the respective item of furniture against mechanical damage, improper use, short circuits or voltage fluctuations and damage caused by foreign matter.

“Many customers fall in love with an item of furniture but may hesitate for understandable reasons in the case of a delicate or expensive product because, for example, they have small children or pets at home. With insurance that fits the product, we can offer such customers great coverage against smaller or larger fiascos,” says Dominik Müller, Head of Sales Projects at Pfister.

The insurance coverage of the new Fiasko Kasko Insurance is more comprehensive than that offered by most home contents policies, which cover the risks of damage due to fire, water and burglary. In collaboration with Pfister, the Fiasko Kasko Insurance bridges the gap between the coverage offered by a home contents policy and the coverage granted under a manufacturer’s warranty. The low deductible amount also makes it an ideal solution for individual items of furniture.

Fiasko Kasko Insurance can be taken out now in any Pfister branch on purchasing a product or online via baloise.ch/fiasko-kasko.

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+41 58 285 82 14
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+41 58 285 81 81
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About Baloise The focus is firmly on the future at Baloise as part of its «Simply Safe» strategy. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and mobility, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 9,600 million in 2021 and a profit of CHF 588.4 million. Bâloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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