Baloise insures Pfister furniture against flops, failures and fiascos

Basel, September 3, 2018. Following a successful pilot phase, Baloise is entering into a partnership with Pfister. In doing so, it has made a useful addition to its “Home & Living” segment, which has been expanded through acquisitions and with new products in the wake of the new Simply Safe strategy.

The apartment has been furnished, the last boxes have been stowed away and the designer desk lamp was admired at the house-warming party. Then the inevitable happens: a clumsy guest trips over the cable, sending the lamp crashing to the floor in a thousand pieces. As of now, Pfister customers can relax and smile away such mishaps – the new purchase is insured by Baloise against exactly these kinds of clumsy accidents.

“In our new partnership with Pfister, customer service is first and foremost. When purchasing an item of furniture, the customer receives suitable insurance cover on request – simply and without hassle, directly at the point of sale,” explains Corsin Sulser, Project Manager, Market Positioning, at Baloise. The insurance, which was developed in collaboration with KASKO, covers the respective item of furniture against mechanical damage, improper use, short circuits or voltage fluctuations and damage caused by foreign matter.

“Many customers fall in love with an item of furniture but may hesitate for understandable reasons in the case of a delicate or expensive product because, for example, they have small children or pets at home. With insurance that fits the product, we can offer such customers great coverage against smaller or larger fiascos,” says Dominik Müller, Head of Sales Projects at Pfister.

The insurance coverage of the new Fiasko Kasko Insurance is more comprehensive than that offered by most home contents policies, which cover the risks of damage due to fire, water and burglary. In collaboration with Pfister, the Fiasko Kasko Insurance bridges the gap between the coverage offered by a home contents policy and the coverage granted under a manufacturer’s warranty. The low deductible amount also makes it an ideal solution for individual items of furniture.

Fiasko Kasko Insurance can be taken out now in any Pfister branch on purchasing a product or online via


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14

Portrait Marc Kaiser

Marc Kaiser

Head of Corporate Communications & Investor Relations


+41 58 285 81 81


Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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