Baloise launches cyber insurance for SMEs

Basel, July 3, 2018. July 2018. Baloise is setting new standards with its Simply Safe strategy and supporting its business customers in the digital world too. Digitalisation, along with its many advantages, also brings with it several risks. For a few months now, private customers have benefited from insurance coverage for cyber risks – equivalent insurance is now being made available to business customers.

Hacking, phishing and online social engineering – these are terms familiar to us through the media. But to what extent do they affect our day-to-day professional lives? “The number of cyberattacks is increasing exponentially every year. According to a study by KPMG, 88% of all companies in Switzerland were victims of cyberattacks in 2017. In 56% of cases, this resulted in an interruption to business processes,” said Marcello Bellini, Baloise IT Security Manager. Apart from financial consequences, cyberattacks frequently also cause significant reputational damage.

In large companies, a team of IT security experts makes sure – almost around the clock – that cyberattacks are unable to breach its systems. At SMEs, the resources simply aren’t available in most cases to be able to muster such a defence. For this reason, Baloise offers SMEs precisely the protection and support that they need with its cyber insurance for business customers. The new insurance provides comprehensive support for all aspects of protecting data. It covers the costs of everything from identifying the causes of data losses to restoring data and potential business interruptions. The service also includes crisis communications and PR consultancy. In the event of a cyberattack, swift and expert support is critical.

Baloise therefore makes a 24-hour telephone hotline available to its customers. Support is given in three stages: “In the first stage, IT experts help customers in insured events directly over the phone. In a second step, the expert connects to the customer’s system remotely and is able to solve most of the problems that way. In a third step, a specialist on site instigates the measures required to rectify the damage,” explains Amelie Alberg, Product Manager Corporate Clients at Baloise.

The cyber insurance for business customers can be taken out online by providing just a few details at or via the customer advisers.

With its initiative “Baloise Digital Pathfinders”, Baloise also offers prevention training in various areas of cybersecurity.

Would you like to raise awareness of a certain aspect of cybersecurity among your employees? Please contact us at:


Portrait Nicole Hess

Nicole Hess

Media spokeswoman


+41 58 285 76 09

Portrait Marc Kaiser

Marc Kaiser

Head of Corporate Communications & Investor Relations


+41 58 285 81 81


Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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