Baloise launches insurance products tailored to the gaming community

Basel, May 24, 2018. Baloise is partnering with Swiss telecommunications provider UPC as part of its ongoing investment in the gaming/e-sports sector. Customers who sign up to UPC’s new Connect 200 for Gamers package will get 25 per cent off a range of Baloise insurance products that are tailored to their specific needs. Baloise will also be reprising its role as sponsor of the International Gaming Show in Lausanne.

Gaining further insight into the gaming/e-sports sector is the key objective of Baloise’s collaboration with UPC. At gamers can find out about gaming insurance and take out a policy quickly and easily. Subscribers to the UPC Gaming package will receive 25 per cent off their gaming insurance deal.

“Baloise is continually assessing new business lines created by the digital revolution. The gaming scene is obviously an exciting part of this and in UPC we have found a collaboration partner that has a lot of experience in this field. Now that we have teamed up with UPC, we will be able to help its customers find gamer-specific insurance to complement the attractive broadband packages on offer,” says Marco Barone, Product Manager at Baloise. 

Baloise’s insurance for personal items covers all the typical risks – from protection against damaged games consoles to laptop theft or lost headphones.  It also offers flexible options for covering gaming equipment while travelling. This means gamers will be able to head to the nearest LAN party without having to worry about their expensive kit. “Through these gaming offers, we are making a conscious effort to meet the needs of a particular demographic and providing a straightforward solution that ties in with Baloise and with our Simply Safe strategy,” says Michael Müller, CEO of Baloise Switzerland.

Baloise will also be returning as the presenting sponsor of the Baloise International Gaming Show in Lausanne following the success of last year’s event.


Portrait Nicole Hess

Nicole Hess

Media spokeswoman


+41 58 285 76 09

Portrait Marc Kaiser

Marc Kaiser

Head of Corporate Communications & Investor Relations


+41 58 285 81 81

About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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