Baloise to collaborate with Smart Living Lab research centre

Basel, November 6, 2018. As part of its Simply Safe strategy, Baloise is collaborating with Smart Living Lab on research into its customers’ future living requirements. Smart Living Lab is the Fribourg-based research and development centre of the Swiss Federal Institute of Technology in Lausanne (EPFL), the School of Engineering and Architecture of Fribourg (HEIA-FR) and the University of Fribourg (UNIFR).

The question of how people will live in the near future is one that not only affects society but also all service sectors, in particular insurers. “The way in which people’s homes will change has a major impact on how our services will evolve in the future. The growing use of technology, for example, brings with it new types of risks, and we need to quickly familiarise ourselves with our customers’ new security needs,” says Bernard Dietrich, Head of Sales and Marketing and member of the Executive Committee of Basler Insurance.

Smart Living Lab conducts research into the housing of the future, from both a technical and a social scientific point of view, with the aim of addressing the population’s ever-increasing expectations for their living environments. The research centre acts as the interdisciplinary interface for a range of institutions and brings together the various research focuses within building technology. Current projects combine aspects such as comfort, convenience and environmental sustainability with aesthetic considerations to create well-balanced and inviting places to live. Smart Living Lab works with the latest green technologies, applies innovative methods for increasing energy efficiency and integrates strict legal requirements. By taking all these aspects into account, Smart Living Lab hopes to meet its stated objective of creating living spaces that focus on environmental performance and the well-being of the inhabitants. “The collaboration with Smart Living Lab enables Baloise to share expertise and gain valuable insights into future-focused projects,” Dietrich says.


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Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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