Revamped website is the next step towards greater customer focus

Basel, May 17, 2018. Through the initiatives of its Simply Safe strategy, Baloise is simplifying customers’ lives and making communication with them faster and more straightforward. An integral element of this is Baloise’s omnichannel approach, which efficiently combines the growing digital requirements of its customers with its analogue services. The completely revamped website,, will now act as the hub for the majority of the company’s digital interaction with its client base. As a result, and the myBaloise customer portal on have been merged into a unified website that meets all customer requirements.

Baloise’s Simply Safe strategy systematically focuses on the needs of its customers. “We believe that, from the customer perspective, the differentiation between purchase types that is so typical of the insurance sector – through a customer advisor, online or over the phone – is outdated,” says Bernard Dietrich, member of the Executive Committee of Basler Insurance. As a consequence, Baloise has adapted its sales structure and improved the support and advice that its customers receive.

The revamped website provides an overview of the insurance options available, and the intuitive navigation makes it easier for customers to access information and make a purchase. Existing customers benefit from direct access to the customer portal and to their contracts. “The new website provides our customers with a single point of entry that provides straightforward and quick access to solutions that match their needs. Whether it’s a new purchase, an online claim report or information on their preferred insurance, our customers will find it all on,” says Michael Besel, Head of Digital Marketing & E-Commerce at Basler Insurance.

In line with its omnichannel approach, Baloise’s customers can still contact a customer adviser even for contracts agreed online. “Our customers expect a smooth transition from the 24/7 online world to personal contact, and that’s exactly what we aim to provide,” Besel adds.

Visit to explore the new website for yourself.


Portrait Nicole Hess

Nicole Hess

Media spokeswoman


+41 58 285 76 09

Portrait Marc Kaiser

Marc Kaiser

Head of Corporate Communications & Investor Relations


+41 58 285 81 81

About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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