Baloise challenges the status quo in the world of work

Basel, June 4, 2019. Baloise launches its new employer campaign – #WorkLifeBaloise – with thought-provoking questions and the courage to be transparent. From June 2019, the financial services provider will be encouraging people all over Switzerland to challenge the status quo in the world of work and have the courage to discuss their career plans with the CEO. The goal of the campaign is to generate more publicity, move away from the conservative image the company has in the industry and grow its reputation as an innovative employer.

“Does a career ladder always have to go up?”, “Why not have Sunday on Tuesday?”, “Is thinking smarter than doing?” – with these philosophical and thought-provoking questions about the world of work, Baloise positions itself as a confident and compassionate employer in a world shaped by digitalisation. We do not know what the future holds, and transformation can only be successful if we approach it together, with the will to change, desire to learn and participation of every single employee.

The “Why not talk to our CEO about your career plans?” promotion proves that Baloise communicates with potential employees as equals. For a whole day, CEO Michael Müller’s phone number will be displayed on various posters, and people interested in working for the company can call him to discuss a career at Baloise.

The Baloise campaign is one element of the company’s efforts to reposition itself as an employer, which include a careers website with over 300 employee profiles and a completely new range of photos featuring Baloise staff. Baloise has already generated plenty of publicity as an employer this year, for example by no longer requiring a doctor’s note for short absences, introducing the perspective change programme for all employees and creating a board game for strategy communication. The financial service provider’s certification as a Friendly Work Space since 2010 – and the fact it was awarded the top score in 2016 – proves that it has been putting its employees first for some time.

The Baloise Group employs 7,200 people worldwide, 3,800 of which work in Switzerland. It has set itself the target of becoming one of the leading employers in its industry by 2021.


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14


Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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