Baloise challenges the status quo in the world of work

Basel, June 4, 2019. Baloise launches its new employer campaign – #WorkLifeBaloise – with thought-provoking questions and the courage to be transparent. From June 2019, the financial services provider will be encouraging people all over Switzerland to challenge the status quo in the world of work and have the courage to discuss their career plans with the CEO. The goal of the campaign is to generate more publicity, move away from the conservative image the company has in the industry and grow its reputation as an innovative employer.

“Does a career ladder always have to go up?”, “Why not have Sunday on Tuesday?”, “Is thinking smarter than doing?” – with these philosophical and thought-provoking questions about the world of work, Baloise positions itself as a confident and compassionate employer in a world shaped by digitalisation. We do not know what the future holds, and transformation can only be successful if we approach it together, with the will to change, desire to learn and participation of every single employee.

The “Why not talk to our CEO about your career plans?” promotion proves that Baloise communicates with potential employees as equals. For a whole day, CEO Michael Müller’s phone number will be displayed on various posters, and people interested in working for the company can call him to discuss a career at Baloise.

The Baloise campaign is one element of the company’s efforts to reposition itself as an employer, which include a careers website with over 300 employee profiles and a completely new range of photos featuring Baloise staff. Baloise has already generated plenty of publicity as an employer this year, for example by no longer requiring a doctor’s note for short absences, introducing the perspective change programme for all employees and creating a board game for strategy communication. The financial service provider’s certification as a Friendly Work Space since 2010 – and the fact it was awarded the top score in 2016 – proves that it has been putting its employees first for some time.

The Baloise Group employs 7,200 people worldwide, 3,800 of which work in Switzerland. It has set itself the target of becoming one of the leading employers in its industry by 2021.


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14

About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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