Baloise expands its ‘Home’ ecosystem with equity investment in Bubble Box

Basel, May 2, 2019. Baloise has expanded its ‘Home’ ecosystem by acquiring a stake in Bubble Box, an online laundry and dry cleaning start-up based in Switzerland. Bubble Box services will be available as part of a marketing partnership with MOVU, a Baloise subsidiary, maximising the synergies between these two innovative online companies.

In line with its Simply Safe strategy, Baloise has acquired a controlling interest in the Swiss online laundry and dry cleaning company Bubble Box AG. The Zurich-based start-up provides its services at the click of a mouse via its online platform. Collection and delivery of the laundered clothing can be arranged at a time and place of the customer’s choosing, for example to their home address.

These new services will be integrated into the ‘Home’ ecosystem through a partnership with Baloise’s own online home-moving platform, MOVU.

Wolfgang Prasser, member of the Executive Committee of Baloise Switzerland, is very pleased with the new partner: “I am delighted to see that the network of partnerships in our ‘Home’ ecosystem is growing. The long-term equity investment in Bubble Box enables us to provide added value for our customers, making life much easier for them. The new services are a perfect fit for the MOVU concept, and I firmly believe that all parties involved will benefit from the partnership.”

Jakob Hirzel, the founder of Bubble Box, adds: “I am very happy that we have two strong partners at our side in Baloise and MOVU. This partnership allows us to provide our customers with an even more comprehensive service and to roll it out to other cities in Switzerland in the near future.”

MOVU CEO and founder Laurent Decrue is also looking forward to working with the start-up: “In Bubble Box we have gained a partner who perfectly complements the MOVU business model and adds an additional entrepreneurial dimension to the ‘Home’ ecosystem. This will allow us to expand our offering with an additional service that makes our customers’ lives easier.”


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14


Die Baloise Group ist mehr als eine traditionelle Versicherung. Im Fokus ihrer Geschäftstätigkeit stehen die sich wandelnden Sicherheits- und Dienstleistungsbedürfnisse der Gesellschaft im digitalen Zeitalter. Die rund 7'300 Baloise Mitarbeitenden fokussieren sich deshalb auf die Wünsche ihrer Kunden. Ein optimaler Kundenservice sowie innovative Produkte und Dienstleistungen machen die Baloise zur ersten Wahl für alle Menschen, die sich einfach sicher fühlen wollen. Im Herzen von Europa mit Sitz in Basel, agiert die Baloise Group als Anbieterin von Präventions-, Vorsorge-, Assistance- und Versicherungslösungen. Ihre Kernmärkte sind die Schweiz, Deutschland, Belgien und Luxemburg. In der Schweiz fungiert sie mit der Baloise Bank SoBa zudem als fokussierte Finanzdienstleisterin, einer Kombination von Versicherung und Bank. Das Geschäft mit innovativen Vorsorgeprodukten für Privatkunden in ganz Europa betreibt die Baloise mit ihrem Kompetenzzentrum von Luxemburg aus. Die Aktie der Bâloise Holding AG ist im Hauptsegment an der SIX Swiss Exchange kotiert.

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