The corporate website baloise.com was redesigned with the aim of giving visitors easy, intuitive access to relevant information. The various target groups, such as media professionals, shareholders, customers, investors, financial analysts and job applicants, quickly receive all relevant content in a comprehensive form. The website now fully integrates media releases, useful information about the industry, and the company and careers blog into one ‘data-driven newsroom’: “From a technical point of view, we are now in a position to determine certain trends and interests in topics based on the analysis of publicly accessible and anonymised data. Accordingly, we can offer visitors what they are looking for on the website as well as content that is relevant to them,” says Project Leader, Manuel Thomas. The integrated careers blog also offers more than 300 articles with useful careers tips, videos, podcasts and employee profiles, which tell the stories behind the jobs. The website has therefore become a central platform for all current news, exciting stories and informative background reports from the Baloise universe – tailored to the interests of the target groups.
The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,600 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.