In the spring of 2020, the Baloise Session and Basler Insurance presented their first livestreamed concert on Facebook. The new format was created in response to the restrictions imposed on all concert organisers in the wake of the coronavirus outbreak. In these challenging times, this new outlet gives artists access to an audience and it was encouraging to see that the performances by 77 Bombay Street, Stefanie Heinzmann and Seven were met with great public interest.
Based on the positive experience with this new format, Basler Insurance has decided to expand its activities in this area. It will be sponsoring a further seven Baloise Session @home concerts (one per month) and providing additional support in terms of communications through a central media partnership with Ringier.
Michael Müller, CEO of Basler Switzerland, is very pleased: “For many years, we have been using our Baloise goes Music label to make a contribution to musical diversity in Switzerland. Especially in the current environment, where opportunities for musicians to perform are very limited, supporting Switzerland’s music scene remains a cause that is close to our heart.”
Marc Hallauer, Head of Marketing, adds: “We were sold on the idea of the Baloise Session @home right from the start. As a result, we are not just the sponsor for this event but have actually co-developed the concept together with Baloise Session.”
The next Baloise Session @home concert with Bastian Baker will take place on 29 June 2020 at 6.30pm. The concert live stream can be accessed from www.baloisesession.ch/@home and a recorded version will be made available there after the performance.
About Bastian Baker
As an artist, Bastian Baker is at home on big stages in Switzerland and around the world. Since his meteoric rise to success, his catchy pop and folk tunes have become a firm fixture on many radio stations. In addition to his own tour concerts and performances at Baloise Session and other prestigious festivals such as the Montreux Jazz Festival and the Paléo Festival, Baker has performed as a support act alongside music icons such as Elton John, Bryan Adams and Shania Twain. It is therefore hardly surprising that this talented songwriter has won five Swiss Music Awards and his music clips have gathered millions of views on YouTube.
The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,700 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, with Baloise Bank SoBa, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.