Baloise insurtech FRIDAY expanding into France

Basel, March 9, 2021. Launched by Baloise as part of its Simply Safe strategy, FRIDAY has grown into Germany’s most popular digital insurer within just four years. FRIDAY set up a technology centre in Warsaw last year with an eye on European growth, and now has the next milestone in sight: expansion into the French market. The goal is the same, namely to become the most popular digital insurer in France. Tech entrepreneur Jehan de Castet and insurance manager Maud Mariani will head up the FRIDAY team in France, combining local expertise with the experience and infrastructure of FRIDAY.

“The launch of FRIDAY in France is a crucial step in the digital strategy at Baloise. The expansion shows how digital insurance solutions that are firmly aligned with customer needs can not only be rapidly scaled but also easily launched in new markets. I am particularly proud that we are taking this step with FRIDAY, as insurtech is one of the key initiatives of Simply Safe, which Baloise has developed from scratch,” says a delighted Gert De Winter, CEO of the Baloise Group.

The FRIDAY team in France will be led by entrepreneur Jehan de Castet. French customers can find out more at FRIDAY’s insurance solutions are firmly geared towards customer demand for simplicity and peace of mind, and the French offering will be no exception. “The foundation is FRIDAY’s exceptional digital experience. By offering simple processes and innovative solutions, we want to become the no. 1 digital insurer in France,” says Christoph Samwer, CEO of FRIDAY. FRIDAY has been the market leader in Germany since 2017, and was voted the ‘best digital insurer’ based on feedback on the eKomi ratings portal. Since FRIDAY was founded in 2017, the company has acquired over 100,000 customers and is the country’s most popular and best-known digital insurer.

Jehan De Castet

Now, its customer-friendly products are to set standards in terms of innovation and quality in France too. “If you want to create good products, you need a great team. We are delighted to have an experienced entrepreneur such as Jehan de Castet and an insurance expert such as Maud Mariani on our team,” says Christoph Samwer. 

Jehan de Castet has already founded two successful insurtech companies, and also founded and managed LesFurets, the leading price comparison site in France. His second company, Fluo, has optimised online insurance advice. In building up the French arm of FRIDAY, Jehan de Castet can rely on Maud Mariani and her business development experience in the insurance sector. Maud Mariani was previously the global head of business development at Generali Group’s EuropAssistance.

Maud Mariani

“FRIDAY is a role model for the future of the insurance industry. Customers everywhere want a new and straightforward way of managing insurance. In France, the way people use insurance products has changed dramatically due to the effects of the coronavirus pandemic. I am delighted to be leading FRIDAY France to success from our Paris office,” says Jehan de Castet.

FRIDAY currently has a team at four offices: Paris, Berlin, Warsaw and Luxembourg. The expansion into France sees FRIDAY evolve from a national into a European digital insurer.


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14

About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

Other news


January 12, 2022

Baloise streamlines brand structure and positions itself for the future

A key focus for Baloise in 2022 will be a Group-wide rebranding project that will bring the objectives of Season 2 of its Simply Safe strategy into sharper focus. Baloise is streamlining its ...


July 15, 2021

Start-up "Parcandi" founded

Baloise has announced the founding of Parcandi, a corporate start-up initially developed as part of an internal innovation campaign. Parcandi connects drivers looking for somewhere to park to ...