Baloise insurtech FRIDAY launches in the French market and prepares to expand further

Media releases

Basel, June 30, 2021. The Insurtech company FRIDAY is launching operations in the French insurance market today with the introduction of a multi-risk home contents insurance product. FRIDAY is thus forging ahead with the creation of a multi-country platform and its pursuit of further growth. It is now being examined whether the insurtech would like to open itself up to further third-party investors as part of a financing round.

FRIDAY, Germany’s leading digital insurer, announced on 9 March 2021 that it plans to expand into a new market following its successful launch in Germany. Today, FRIDAY is making its opening move in France. From now on, prospective customers can go to www.gofriday.fr to take out multi-risk home contents insurance. “The launch of our operations in France is an important milestone on FRIDAY’s journey to becoming Europe’s most popular digital insurer. We now want to scale up the business and make inroads into further European markets,” says Christoph Samwer, CEO of FRIDAY.

In 2019, SevenVentures – the investment arm of German media corporation ProSiebenSat1 Group – joined forces with FRIDAY as a strong partner in Germany. Now, Baloise and FRIDAY are considering the possibility of opening FRIDAY up to other third-party investors. “Strategic partners and financial investors can add value and help us to achieve our ambitious growth targets and the further expansion of our platform to multiple markets,” explains Baloise Group CEO Gert De Winter.

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About Helvetia Baloise

Helvetia Baloise is Switzerland’s largest multi-line insurer and one of Europe’s leading insurance groups. Every day, more than 22,000 employees work hard to support around 13 million customers with insurance, pension, and financial solutions. These customers range from individuals and small to medium-sized enterprises (SMEs) through to international customer groups, which also benefit from areas such as specialty insurance and reinsurance. Headquartered in Basel, Switzerland, Helvetia Baloise operates in eight European markets and in global specialty markets, combining its strong Swiss roots with a clear international focus. Helvetia Baloise creates safety and security and opens up opportunities, both today and in the future. Through profitable growth and business operations that are geared to long-term stability, we create tailored solutions for our customers, provide an attractive and reliable investment for our shareholders, promote strong partnerships and offer rewarding career prospects for our employees. Helvetia Baloise Holding Ltd shares (HBAN) are listed on the SIX Swiss Exchange.