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Baloise extends its partnership with FC Basel
Media releases Baloise extends its partnership with FC Basel
Basel, July 7, 2022. Baloise has extended its partnership with the football club FC Basel 1893 and will be a premium partner for a further three years from the 2022/23 season onwards. The extension of the contract marks the continuation of a successful and long-standing collaboration.

The partnership between Baloise and FC Basel 1893 dates back more than 30 years. We have experienced sporting highs and lows together and will continue to support the club in the years to come. As a premium partner, Baloise is broadly integrated into FC Basel’s communication and advertising activities. We have also given our name to the Baloise Lounge, which has room for up to 800 people.

“As our company headquarters are based in Basel, we are proud to show our commitment to the city and FC Basel by extending our long-standing partnership. We both have roots here and share well over a century of history as local institutions. That is one of the reasons why we are such a perfect fit”, says Michael Müller, CEO of Baloise Switzerland. 

Marc Hallauer, Head of Live Communication, adds: “We are very proud of this partnership. From the end of October, we will use it to bring the Baloise brand experience to life in and around the stadium”.

“We are delighted to be able to continue our long-standing and successful partnership with Baloise. To be supported by a loyal, regional company for so many years is really special, and we are over the moon that Baloise will be a premium partner of the red and blues going forward”, concludes David Degen, Chairman of the Board of Directors of FC Basel 1893 AG.
 
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About Baloise The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded more than 160 years ago, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.6 billion in 2023. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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