The partnership between Baloise and FC Basel 1893 dates back more than 30 years. We have experienced sporting highs and lows together and will continue to support the club in the years to come. As a premium partner, Baloise is broadly integrated into FC Basel’s communication and advertising activities. We have also given our name to the Baloise Lounge, which has room for up to 800 people.
“As our company headquarters are based in Basel, we are proud to show our commitment to the city and FC Basel by extending our long-standing partnership. We both have roots here and share well over a century of history as local institutions. That is one of the reasons why we are such a perfect fit”, says Michael Müller, CEO of Baloise Switzerland.
Marc Hallauer, Head of Live Communication, adds: “We are very proud of this partnership. From the end of October, we will use it to bring the Baloise brand experience to life in and around the stadium”.
“We are delighted to be able to continue our long-standing and successful partnership with Baloise. To be supported by a loyal, regional company for so many years is really special, and we are over the moon that Baloise will be a premium partner of the red and blues going forward”, concludes David Degen, Chairman of the Board of Directors of FC Basel 1893 AG.