Baloise extends its partnership with FC Basel

Media releases

Basel, July 7, 2022. Baloise has extended its partnership with the football club FC Basel 1893 and will be a premium partner for a further three years from the 2022/23 season onwards. The extension of the contract marks the continuation of a successful and long-standing collaboration.

The partnership between Baloise and FC Basel 1893 dates back more than 30 years. We have experienced sporting highs and lows together and will continue to support the club in the years to come. As a premium partner, Baloise is broadly integrated into FC Basel’s communication and advertising activities. We have also given our name to the Baloise Lounge, which has room for up to 800 people.

“As our company headquarters are based in Basel, we are proud to show our commitment to the city and FC Basel by extending our long-standing partnership. We both have roots here and share well over a century of history as local institutions. That is one of the reasons why we are such a perfect fit”, says Michael Müller, CEO of Baloise Switzerland.

Marc Hallauer, Head of Live Communication, adds: “We are very proud of this partnership. From the end of October, we will use it to bring the Baloise brand experience to life in and around the stadium”.

“We are delighted to be able to continue our long-standing and successful partnership with Baloise. To be supported by a loyal, regional company for so many years is really special, and we are over the moon that Baloise will be a premium partner of the red and blues going forward”, concludes David Degen, Chairman of the Board of Directors of FC Basel 1893 AG.

About Helvetia Baloise

Helvetia Baloise is Switzerland’s largest multi-line insurer and one of Europe’s leading insurance groups. Every day, more than 22,000 employees work hard to support around 13 million customers with insurance, pension, and financial solutions. These customers range from individuals and small to medium-sized enterprises (SMEs) through to international customer groups, which also benefit from areas such as specialty insurance and reinsurance. Headquartered in Basel, Switzerland, Helvetia Baloise operates in eight European markets and in global specialty markets, combining its strong Swiss roots with a clear international focus. Helvetia Baloise creates safety and security and opens up opportunities, both today and in the future. Through profitable growth and business operations that are geared to long-term stability, we create tailored solutions for our customers, provide an attractive and reliable investment for our shareholders, promote strong partnerships and offer rewarding career prospects for our employees. Helvetia Baloise Holding Ltd shares (HBAN) are listed on the SIX Swiss Exchange.