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Basel, 7 April 2022. Starting from scratch is tough, especially in the world of business. Founders constantly face all manner of questions and challenges and few young start-ups have the very broad expertise required to tackle them. As part of its Simply Safe corporate strategy, Baloise has collaborated with its customers to develop ideas for how Baloise can give emerging entrepreneurs access to the valuable know-how of its experts. Baloise is extending this offer to all corporate customers who have founded a new business in the past three years.

In Switzerland, Baloise employs around 4,000 staff with a wide range of professional backgrounds in functions ranging from accounting, legal, IT and business development to human resources and marketing. Baloise’s Simply Safe strategy aims to make the daily lives of customers easier. This sparked the idea of enabling cross-pollination between employees and customers: “We want to make is as easy as possible for people who are starting a new business to benefit from valuable know-how that would otherwise be very difficult for them to access,” says Mathias Zingg, Head of Sales and Marketing and a member of the Executive Committee of Baloise Switzerland. At the same time, this dialogue is a great opportunity for employees to get to know customers better and to gain a deeper understanding of their needs and problems.

Topics can range from useful tips for a social media strategy or information on payroll accounting to advice on data protection or the optimisation of internal processes. Customers simply complete a form that is posted on the internal Baloise job board. On this form, they specify the subject on which they would like to receive some input and a suggestion for when they would like the contact to take place. If someone at Baloise has the necessary expertise to help the customer in this area, they will contact the customer directly and arrange to support them for one working day – completely free of charge and without obligation.

“It is a pleasure to help our customers as they start their own business and we are delighted to let them benefit from the helpfulness of our employees and our unique Baloise culture,” concludes Mathias Zingg.

Further information Founders’ portal: tips, guides & checklists (in German) Offers for founders, young entrepreneurs and start-ups (in German) Dialogue with Baloise experts (in German)
Further information Founders’ portal: tips, guides & checklists (in German) Offers for founders, young entrepreneurs and start-ups (in German) Dialogue with Baloise experts (in German)
About Helvetia Baloise Helvetia Baloise is Switzerland’s largest multi-line insurer and one of Europe’s leading insurance groups. Every day, more than 22,000 employees work hard to support around 13 million customers with insurance, pension, and financial solutions. These customers range from individuals and small to medium-sized enterprises (SMEs) through to international customer groups, which also benefit from areas such as specialty insurance and reinsurance. Headquartered in Basel, Switzerland, Helvetia Baloise operates in eight European markets and in global specialty markets, combining its strong Swiss roots with a clear international focus. Helvetia Baloise creates safety and security and opens up opportunities, both today and in the future. Through profitable growth and business operations that are geared to long-term stability, we create tailored solutions for our customers, provide an attractive and reliable investment for our shareholders, promote strong partnerships and offer rewarding career prospects for our employees. Helvetia Baloise Holding Ltd shares (HBAN) are listed on the SIX Swiss Exchange.
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