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Baloise supports young curators at Art Forum Baloise Park
Media releases Baloise supports young curators at Art Forum Baloise Park
Basel, May 4, 2022. Baloise has a long-standing tradition of promoting talented people and helping them to embark on a long-term career. The Company has supported young artists through its Baloise Art Prize for more than 20 years. Now, it is going a step further by opening Art Forum Baloise Park to young curators. An exhibition on the theme of identity will mark the launch of the initiative this summer.

Art provides a space for reflection and a lens through which to view the world in a different way. It enriches our lives and stimulates discussion. Baloise has been collecting art for many decades, driven by a desire to make a valuable contribution to its corporate culture and to society in general, rather than to seek a return on its investment. Baloise exhibits around 1,700 works from its collection in the Art Forum, which is open to the public on weekdays, and throughout its offices, meeting rooms, hallways and the exhibition areas on the ground floor of its new head office. 

Encouraging an understanding and enjoyment of art is as much a part of the corporate culture as fostering young and emerging talent, both by acquiring new pieces for the collection and by awarding the Baloise Art Prize.

The principle of supporting talent also underpins the exhibitions at Art Forum Baloise Park. Young curators are given access to Baloise’s premises for a period of six months to share their recently acquired expertise with a wider public. During this time, they are advised by experienced art advisor Frédérique Hutter. She succeeds Martin Schwander, who is passing on the mantle to the next generation after acting as an advisor to Baloise for more than 35 years.

In addition to the defined exhibition theme and the support of an experienced exhibition organiser, the young curators have a comprehensive structure at their disposal: a collection of 1,700 works of art (from which at least one piece is to be shown in the exhibition), professional art handling, documentation, advertising, the dissemination of information and related communications, all of which are part of Baloise’s commitment.

This new initiative to support young talent begins during Art Basel 2022 with an exhibition by Julia Hegi and Antonia Truninger. Baloise will hold the opening reception for the two young curators on Wednesday, 15 June 2022, from 6pm to 10pm, at Art Forum Baloise Park, Aeschengraben 33, Basel, Switzerland. 

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About Baloise The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and personal transport, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.8 billion in 2022 and a profit of CHF 548 million. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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