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Baloise sells FRIDAY portfolio
Basel, October 29, 2024. At the investor update on 12 September, Baloise announced that it would be concentrating on the high-margin areas of its business as a result of the refocusing strategy. With this in mind, and following an extensive review, Baloise is selling its portfolio holdings in digital insurer FRIDAY to Allianz Direct Versicherungs-AG.

As part of its refocusing strategy, Baloise will in future focus on highly profitable segments in which our operations are at an appropriate scale. The FRIDAY portfolios in Germany and France will therefore be sold to Allianz. Baloise has studied various options at great length and has come to the conclusion that a transaction with a strong digital insurer is the best solution. 

Baloise CEO Michael Müller commented on the transaction as follows: “We no longer believe that we are the best owners to take the digital insurer forward. Economic conditions have changed and the German and French markets for digital insurance are highly competitive. Although FRIDAY has built up a high level of market recognition, we believe that there are too few opportunities for us to achieve profitable growth with FRIDAY in the current environment.”

Allianz Direct Versicherungs-AG is acquiring the portfolios with a total premium volume of around CHF 50 million. FRIDAY’s operations will therefore be discontinued in the medium term. We expect the deal to be closed in mid-2025. The majority of FRIDAY’s staff will continue to be employed until the transaction has been completed, with some staff being retained beyond that date in order to ensure that the transition of the portfolios is seamless. The brand name FRIDAY will no longer be used.

The parties have agreed not to disclose the purchase price. We anticipate a one-off negative impact on earnings of around CHF 75 million, most of which will be recognised in 2024.

The transaction is subject to approval by the competent supervisory authority.
Important dates
  • Wednesday, 20 November 2024: Q3 2024 interim statement
About Helvetia Baloise Helvetia Baloise is Switzerland’s largest multi-line insurer and one of Europe’s leading insurance groups. Every day, more than 22,000 employees work hard to support around 13 million customers with insurance, pension, and financial solutions. These customers range from individuals and small to medium-sized enterprises (SMEs) through to international customer groups, which also benefit from areas such as specialty insurance and reinsurance. Headquartered in Basel, Switzerland, Helvetia Baloise operates in eight European markets and in global specialty markets, combining its strong Swiss roots with a clear international focus. Helvetia Baloise creates safety and security and opens up opportunities, both today and in the future. Through profitable growth and business operations that are geared to long-term stability, we create tailored solutions for our customers, provide an attractive and reliable investment for our shareholders, promote strong partnerships and offer rewarding career prospects for our employees. Helvetia Baloise Holding Ltd shares (HBAN) are listed on the SIX Swiss Exchange.
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