“Curiosity, responsibility, teamwork – these are the values that Season 2 of our Simply Safe strategy builds on. At Baloise, we are one team and each individual member makes contributions that help us to achieve our shared corporate goals and ambitions,” says Marc Kaiser, Head of Corporate Communications & Investor Relations at the Baloise Group. “The same principles apply in an escape room: Approaching a challenge from multiple different angles and using the individual strengths of all team members enables the whole team to solve the clues and succeed.”
The escape room is a fun, interactive way for employees to find out more about the upcoming new phase of Baloise’s corporate strategy. In game-like settings, people often find it easier to approach tasks in unconventional, bold and sometimes surprising ways. The objective behind the escape room is to allow this creative freedom to spill over from the game scenario to the workplace.
“From our positive experience with the board game Sarah’s Vision, we know that a game-based approach can be very effective for conveying fairly abstract strategic concepts. The ‘Bonfire’ escape room uses an integrated story-telling approach based on the strategic storyline of Simply Safe: Season 2 and provides a multi-sensory experience that lets players explore the next strategic phase,” explains Marc Kaiser.
The escape room game can be played in German, French, and Flemish. Players can sign up in teams of three to five people. The game takes around one hour and is hosted by a trained game master.