The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.
Find your car in just a few clicks
The aim of gowago.ch is to make buying a car as easy as possible, and to make unpleasant negotiations and visits to countless dealers a thing of the past. Nowadays, negotiating a lease agreement is a tiresome process. As well as the usual obstacles to finding the right car, customers must also go through complicated calculations, request multiple quotes – which can sometimes take several days – compare these, and generally undergo a largely non-transparent process. This is changing with gowago.ch, offering customers a simple and fast way of finding their next car through the use of its platform. On the online platform the customer can see a rough estimation of all the costs at first glance. In collaboration with Baloise, gowago.ch is making life easier for customers. With the first independent Swiss-wide full-service leasing platform for used cars, all costs payable can be incorporated directly and transparently in the leasing fee via the platform. All components of the lease payment from insurance, the costs of maintenance and repair right through to tyres and transaction tax are included in the full-service agreement – that includes a warranty too. This gives the customer one hundred per cent predictability when it comes to the monthly costs for their vehicle. The customer does not need to worry about these individual components, but pays just one bill to gowago.ch instead.
Wolfgang Prasser, member of the Executive Committee at Baloise in Switzerland and Head of Product Management Private Customers says: “The aim of this partnership is the joint development of the first independent Swiss-wide full-service leasing platform for used cars, which will allow us to offer our customers thoroughly plannable cost transparency. The monthly amount payable can be individually adapted to personal requirements by means of a down payment or flexible mileages and terms. Since this is based on a classic leasing agreement there is also the option of purchasing the vehicle at the end of the contractual term.”
A huge selection
The startup is already collaborating with several leasing companies which provide platform users with a huge selection of almost 10,000 new and used cars from across Switzerland. There are some very attractive offers in the used car range in particular. gowago.ch wants to show customers that they can get a great car with low mileage at an affordable and attractive rate through leasing.
Co-founder and CEO Rutger Verhoef says: “The company is perfectly positioned as a sales market for manufacturers, dealers and leasing companies, offering customers new and better opportunities for vehicle ownership. We’re delighted to have such a strong, innovative partner join our mission. Together we will change the Swiss automotive market.”
gowago.ch was founded in Zurich in 2017 by Leo Chevailler, Iwan Gloor and Rutger Verhoef. The startup offers straightforward, fast and comprehensive comparison of a variety of car leasing offers throughout Switzerland via its online platform.