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Media releases Baloise Insurance renews its partnership with FC Basel 1893
Basel, February 25, 2019. Baloise Insurance is renewing its partnership with FC Basel 1893 and will remain a Business Partner for a further three years as of the 2019/2020 season. The renewal of the contract means that the long-standing successful collaboration will be continued consistently.

The partnership between Baloise Insurance and FC Basel 1893 is a long-standing tradition of more than 30 years and a safe bet in both good and difficult times. As a Business Partner, Baloise Insurance will continue to act as the namesake of the Baloise Lounge. The presence includes brand advertising and various appearances in print and online FC Basel media as well as in the stadium.
From left to right: Patrick Jost (Director Marketing & Sales FC Basel), Roland Heri (CEO FC Basel), Michael Müller (CEO Basler Versicherungen), Marc Hallauer (Head Marketing & E-Commerce Basler Versicherungen)

“As an insurance company, we care for long-standing relationships and partnerships that are based on mutual trust. The renewal of our collaboration with FC Basel 1893 is therefore consistent and makes sense,” says Michael Müller, CEO of Baloise Switzerland. Marc Hallauer, Head of Marketing & E-Commerce, adds: “For a company based in Basel, a commitment to FC Basel 1893 is much more than just location marketing. It is a matter of conviction and truly an affair of the heart.”
About Baloise The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded more than 160 years ago, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.6 billion in 2024. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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