Baloise insurtech FRIDAY expands the range

Basel, July 12, 2019. With the start of the Simply Safe strategic phase, the Baloise Group announced its establishment of the first digital insurer in Germany with FRIDAY. Since then, FRIDAY has delighted customers who are looking for car insurance that can be taken out easily and with flexible costs. The concept has proven itself, and the leading digital insurer therefore now offers home contents insurance as well, thus introducing yet another innovation in Germany.

“I am thrilled about this important development step that FRIDAY has taken. Having grown out of its infancy, FRIDAY has taken one step closer toward its goal of becoming the most popular digital insurer in Germany”, comments Baloise Group CEO Gert De Winter about the range expansion.

Fully digital home contents insurance hat can be terminated at any time

FRIDAY extends its range to include home contents insurance and continues its course of growth toward becoming the most popular digital insurer in Germany. As with the car insurance, the home contents insurance is fully digital and impresses customers with its excellent value for money. In addition, the policy can be terminated at any time.

With its home contents insurance, FRIDAY consistently focuses on the customer’s desire for peace of mind and simplicity. FRIDAY products offer an excellent digital experience and use the mobile-first approach to focus on completion via smartphone. 

As is the case for car insurance, FRIDAY has remained true to its customer-focused approach and optimised its product and services based on customer feedback. Bicycle theft and glass breakage can easily be added as extras to the main product. 

With the Zen Mode option, FRIDAY offers an innovation in the field of home contents insurance. When this extra is added, any damage arising from unforeseen circumstances is also covered. Zen Mode thus closes the insurance gap of unspecified hazards and also covers damages that may arise due to clumsiness. This includes, for example, if the television falls over and breaks while you are vacuum cleaning, or wardrobes and tables are damaged when you move house.

Flexibly meeting customer wishes

We plan to continue developing the range based on experience and customer feedback. Existing customers will also benefit from these service improvements. The new insurance product is primarily based on the newest version of the core insurance system, Guidewire. “The FRIDAY home contents insurance was developed with customers for customers. The fact that development only took three months to reach market launch shows the implementation strength of FRIDAY and the Baloise Group”, says CEO Christoph Samwer, who leads the FRIDAY team in Germany.


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14

About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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