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From outside Switzerland: +41 58 285 85 85
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Media releases Baloise insurtech FRIDAY expands the range
Basel, July 12, 2019. With the start of the Simply Safe strategic phase, the Baloise Group announced its establishment of the first digital insurer in Germany with FRIDAY. Since then, FRIDAY has delighted customers who are looking for car insurance that can be taken out easily and with flexible costs. The concept has proven itself, and the leading digital insurer therefore now offers home contents insurance as well, thus introducing yet another innovation in Germany.

“I am thrilled about this important development step that FRIDAY has taken. Having grown out of its infancy, FRIDAY has taken one step closer toward its goal of becoming the most popular digital insurer in Germany”, comments Baloise Group CEO Gert De Winter about the range expansion.
Fully digital home contents insurance hat can be terminated at any time

FRIDAY extends its range to include home contents insurance and continues its course of growth toward becoming the most popular digital insurer in Germany. As with the car insurance, the home contents insurance is fully digital and impresses customers with its excellent value for money. In addition, the policy can be terminated at any time.

With its home contents insurance, FRIDAY consistently focuses on the customer’s desire for peace of mind and simplicity. FRIDAY products offer an excellent digital experience and use the mobile-first approach to focus on completion via smartphone. 

As is the case for car insurance, FRIDAY has remained true to its customer-focused approach and optimised its product and services based on customer feedback. Bicycle theft and glass breakage can easily be added as extras to the main product. 

With the Zen Mode option, FRIDAY offers an innovation in the field of home contents insurance. When this extra is added, any damage arising from unforeseen circumstances is also covered. Zen Mode thus closes the insurance gap of unspecified hazards and also covers damages that may arise due to clumsiness. This includes, for example, if the television falls over and breaks while you are vacuum cleaning, or wardrobes and tables are damaged when you move house.
Flexibly meeting customer wishes

We plan to continue developing the range based on experience and customer feedback. Existing customers will also benefit from these service improvements. The new insurance product is primarily based on the newest version of the core insurance system, Guidewire. “The FRIDAY home contents insurance was developed with customers for customers. The fact that development only took three months to reach market launch shows the implementation strength of FRIDAY and the Baloise Group”, says CEO Christoph Samwer, who leads the FRIDAY team in Germany.
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About Baloise The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and personal transport, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.8 billion in 2022 and a profit of CHF 548 million. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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