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Media releases It takes two – Baloise strengthens its dual business model with its branding campaign
Basel, July 9, 2019. The soul classic “It takes two” is about how life is better as a pair than alone. The same applies to financial services. You may be able to acquire everything you need from different service providers, but it’s only possible to provide full customer benefits if you can offer insurance and bank services from the same source. As a result, Baloise Insurance Ltd and Baloise Bank SoBa have chosen “It takes two” as their theme song.

“It takes two” by Marvin Gaye and Kim Weston is the song that perfectly highlights Baloise’s unique selling proposition, the combination of insurance and bank. The new TV spot broadcasting on a variety of channels focuses on this message. “I am thrilled about the launch of the new campaign focusing on our dual business model”, says Michael Müller, CEO of Baloise Switzerland. “It helps us gain recognition among non-customers and thus supports our new customer target. The spot also reminds our current customers about the service combination we offer of insurance and bank.”

The end of the spot therefore hits the nail on the head: we’re simply better together.
Long presence throughout the summer

Due to its focus on the brand, the spot is not linked to any particular season, meaning it can still be used in months with comparably cheaper broadcasting times. The spot runs on television throughout almost all of July and August with one small interruption. During this period, it is also continuously run online as well as at open-air cinemas across Switzerland.
Poster campaign as a regional branding measure

The national TV and online campaign is accompanied regionally by a tailored poster campaign. The core of this measure is not the “insurance and bank” business model but rather Baloise’s promise to its corporate clients to provide services in as simple and accessible a manner as possible. Since the posters portray true claims and statements from real customers, they are authentic and display Baloise’s collaborative approach to claims in a genuine manner.
Further information TV spot on baloise.ch (DE) Link öffnet in einem neuen Tab
Further information TV spot on baloise.ch (DE) Link öffnet in einem neuen Tab
About Helvetia Baloise Helvetia Baloise is Switzerland’s largest multi-line insurer and one of Europe’s leading insurance groups. Every day, more than 22,000 employees work hard to support around 13 million customers with insurance, pension, and financial solutions. These customers range from individuals and small to medium-sized enterprises (SMEs) through to international customer groups, which also benefit from areas such as specialty insurance and reinsurance. Headquartered in Basel, Switzerland, Helvetia Baloise operates in eight European markets and in global specialty markets, combining its strong Swiss roots with a clear international focus. Helvetia Baloise creates safety and security and opens up opportunities, both today and in the future. Through profitable growth and business operations that are geared to long-term stability, we create tailored solutions for our customers, provide an attractive and reliable investment for our shareholders, promote strong partnerships and offer rewarding career prospects for our employees. Helvetia Baloise Holding Ltd shares (HBAN) are listed on the SIX Swiss Exchange.
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