“It takes two” by Marvin Gaye and Kim Weston is the song that perfectly highlights Baloise’s unique selling proposition, the combination of insurance and bank. The new TV spot broadcasting on a variety of channels focuses on this message. “I am thrilled about the launch of the new campaign focusing on our dual business model”, says Michael Müller, CEO of Baloise Switzerland. “It helps us gain recognition among non-customers and thus supports our new customer target. The spot also reminds our current customers about the service combination we offer of insurance and bank.”
The end of the spot therefore hits the nail on the head: we’re simply better together.
Due to its focus on the brand, the spot is not linked to any particular season, meaning it can still be used in months with comparably cheaper broadcasting times. The spot runs on television throughout almost all of July and August with one small interruption. During this period, it is also continuously run online as well as at open-air cinemas across Switzerland.
The national TV and online campaign is accompanied regionally by a tailored poster campaign. The core of this measure is not the “insurance and bank” business model but rather Baloise’s promise to its corporate clients to provide services in as simple and accessible a manner as possible. Since the posters portray true claims and statements from real customers, they are authentic and display Baloise’s collaborative approach to claims in a genuine manner.