Roman Bär becomes general agent for St. Gallen and Appenzell

Basel, December 1, 2020. Roman Bär has been appointed the new general agent of Basler Insurance for St. Gallen and Appenzell with effect from 1 December 2020. The Executive Committee of Basler Insurance is delighted that Roman Bär, who has been with the Company for many years, has agreed to take on the role of general agent for the St. Gallen / Appenzell agency.

Roman Bär (45) joined Baloise in 2004 as a trainee. He subsequently moved on to roles such as assistant to the Head of Sales and Marketing, Junior Sales Manager and Customer Advisor. From 2008, he managed the project for the development of a new business model for the Sales function. In 2009, he became Head of the Sales Competence Centre and in 2010 Head of Sales. As part of the latter function, he was also Head of Sales Development for Zurich, eastern Switzerland and central Switzerland from 2015. Roman Bär has been acting as interim head of the general agency for St. Gallen / Appenzell since August and is officially assuming this new function as of 1 December 2020. He says: “I am delighted to have been given the opportunity to take on operational management responsibilities and to contribute to the development of our Sales function in a proactive and measurable way.”

In 1997, Roman Bär moved from Sursee, in the canton of Lucerne, to eastern Switzerland to begin his education at the University of St. Gallen, where he studied Economics with Sociology and Organisational Psychology as complementary subjects. Since 2014, he has been living in Teufen in the canton of Appenzell Ausserrhoden with his wife and his two children. Roman Bär is a member of the Appenzell Society of Officers. In his free time, he likes to go gravel biking in the beautiful Appenzell landscape.

“We are extremely pleased that we have found a general agent for the St. Gallen / Appenzell region who can draw on extensive sales experience and has been committed to this Company for a long time. We hope that Roman Bär will enjoy this new task and wish him every success,” says Mathias Zingg, Head of Sales and Marketing and a member of the Executive Committee of Basler Insurance.

The general agency for St. Gallen / Appenzell has a very strong local presence. It comprises around 40 employees working at seven local offices (St. Gallen, Arbon, Heerbrugg, Flawil, Wattwil, Herisau, Appenzell). The St. Gallen office provides expert support in the fields of corporate business, claims services and banking business. In addition, it offers three trainee positions for junior staff.


Portrait Nicole Hess

Nicole Hess

Media spokeswoman


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About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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