Baloise provides pioneering support for Svizra27 feasibility study

Basel, December 14, 2021. Baloise is firmly focused on the future today. The company sees Switzerland as a strong, innovative country that is looking forward with optimism. The Svizra27 national exhibition shares this confidence in a successful Switzerland of the future, which visitors to the exhibition will be able to experience in a fun and entertaining way. The recently announced winning project will now be subject to a feasibility study, which is receiving pioneering support from Baloise, among others.

‘People – Work – Solidarity’. That is the motto under which Svizra27 has positioned itself as north-western Switzerland’s option for the upcoming national exhibition scheduled to take place in 2027. Svizra27 sees itself as a project spanning generations that aims to appeal to Swiss people at every stage of their lives. It represents tradition but also an optimistic spirit of discovery, as well as courage and confidence. Baloise shares all of these values, and also the project’s belief in a successful future for Switzerland. This is why it is supporting the feasibility study, due to be conducted from 2022 to 2023.

“Baloise is a European insurance company that has its roots in north-western Switzerland. Svizra27 is the first project to envisage a national exhibition in the five cantons of that region. As an insurance company, we aim to make our economic region stronger, and we are therefore delighted to be able to support this important project,” says Thomas von Planta, Chairman of the Board of Directors of Bâloise Holding Ltd. 
The winning project would stage Svizra27 in the form of a huge, experimental game. The feasibility study will now embark on selecting nine locations within the five cantons of Aargau, Basel-Landschaft, Basel-Stadt, Jura and Solothurn in north-western Switzerland. Eight ‘space time capsules’ are to be created along the rivers Aare, Birs, Doubs, Limmat, Rhine and Reuss, to tackle the question of what the Switzerland of the future is going to look like.

“As an insurance company we are right at the heart of society, and we are already closely examining changes in technology and society in the context of our Simply Safe strategy. With its theme of People – Work – Solidarity, the focus of Svizra27 corresponds to core areas of activity for Baloise, and we are therefore delighted that as well as benefiting our customers in these areas through our daily activities, as a partner for Svizra27 we are now able to do the same for the entire Swiss nation,” concludes Thomas von Planta.   


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


+41 58 285 82 14

About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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