UBS and Baloise intend to enter into strategic partnership in the "Home & Living" ecosystem

Basel, July 7, 2021. The aim of this strategic relationship is to give customers access to complementary services that address property owners’ key needs regarding financing, insurance and maintenance. The project means further progress for Baloise in the expansion of its service portfolio and partnerships in the Home and Mobility ecosystems under the Simply Safe strategy.

Baloise and UBS (with its mortgage brokerage platforms Atrium and key4) plan to enter into a strategic partnership in order to provide innovative solutions and services to property owners in Switzerland.

These plans are driven by the desire of both companies to better reflect changing customer needs. The aim is to combine the two partners’ core competences and services and their respective digital offerings in the best possible way to create a shared customer journey. The new joint Home & Living ecosystem will be designed to cover customer needs at all stages of the value chain. It will be based on the established UBS platforms Atrium and key4, Baloise’s Home initiatives, existing and prospective equity investments of both companies and potential further partnerships with third parties.

In addition to the two companies’ existing cooperation on mortgage brokerage for investment properties, Baloise wants to further expand its mortgage offering through this strategic partnership.

“Baloise has invested heavily in the expansion of its Home ecosystem in recent years. Alliances with, and investments in, innovative Swiss start-ups such as Houzy, Devis, MOVU, Bubble Box and Batmaid have laid the foundations for a network of services that make everyday life easier for our customers. I am delighted about the plans to now form a strong partnership with UBS that will provide the basis for a shared Home & Living ecosystem,” says Yannick Hasler, Head of Retail Customers and a member of the Executive Committee of Baloise in Switzerland.

“UBS has laid the foundations for its platform business in Switzerland with Atrium and key4. Ongoing expansion efforts through partnerships with innovative start-ups and brokers are key to the further development of our ecosystem. The planned strategic partnership with Baloise supports this approach; we complement each other very well. Establishing links between existing and new customers and leading Swiss service providers is a core element of our strategy as Switzerland’s leading universal bank,” adds Sabine Magri, COO UBS Switzerland AG.


Portrait Roberto Brunazzi

Roberto Brunazzi

Head of Media Relations


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About us

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel ‘simply safe’. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.

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