About us

What we stand for

We stand for safety, simplicity and partnership – in our strategy, our brand, our social commitment.

safety, simplicity & partnership

Kompass der in einer Hand liegt

Strategy

Simply Safe was the banner under which Baloise launched its new strategy. We successfully completed the first phase of Simply Safe in 2021. In Season 2 of Simply Safe, which is now up and running, we are building on what we have achieved so far and have set ourselves new and ambitious targets for the period up to 2025.

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Junge als Superheld verkleidet mit Augenmaske und Umhang

Brand

The Baloise brand stands for safety, simplicity and partnership.

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Kind hält Karte in der Hand.

Sustainability

Sustainability and entrepreneurship need not be mutually exclusive.

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