We stand for human, responsibility and inspiration – in our strategy, our brand, our sustainable corporate governance.
Human, responsibility and inspiration
Strategy
With the “Simply Safe” strategy, Baloise launched a realignment in 2017. In 2021, we successfully completed the first phase of “Simply Safe”. With the “Simply Safe: Season 2” phase now underway, we are building on the successes achieved and have set ourselves new, more ambitious targets for the period up to 2025.
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The partner for your tomorrow
The Baloise brand stands for human, responsibility and inspiration. To fulfil our responsibility, we act according to three principles: we believe in partnership, we believe in closeness and we believe in tomorrow.
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Sustainability
Sustainability and entrepreneurship need not be mutually exclusive. With its business model, Baloise assumes responsibility for current and future generations.