At the core of the "Simply Safe" strategy is the focus on the customer. Read more about our targets in the areas of customers, employees and shareholders.

Simply Safe

Baloise is launching its new strategy and its targets up to 2021 under the banner of Simply Safe. Against a backdrop of changing conditions in the insurance sector, Baloise is thus evolving into an innovative provider of solutions that expand its core business and extend beyond traditional insurance.

Customer focus is at the core of the new strategy. But it’s not just about covering and insuring risks; it’s about addressing the wider needs of customers in a changing society. In 2017 the Company is beginning its journey towards future growth with this clear perspective and with three simple yet ambitious objectives focused on employees, customers and shareholders.

2021: What do we want to achieve?

One million additional customers

Baloise is becoming the first choice for people who want to feel ‘simply safe’. An even stronger focus on customer needs, tailored omni-channel communication and innovative products and services in the areas of insurance, assistance and pensions will help Baloise to attract an additional one million customers through 2021. This corresponds to a 30 per cent increase over 2016.

74% at the end of 2020

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