The Simply Safe strategy focuses on our customers.
Read more about our goals in relation to customers, employees and shareholders, as well as our commitments in the area of sustainability.

Simply Safe

Simply Safe

A long-term approach

2025: What do we want to achieve?

1.5 million additional customers

Baloise is still the first choice for people who want to feel ‘simply safe’. By focusing even more strongly on customer needs, tailored omnichannel communication and innovative products and services in the areas of insurance, asset management, assistance and pensions, Baloise is aiming to attract 1.5 million additional customers by 2025. The increase in this target compared with the previous phase of the strategy underlines Baloise’s desire to continue generating profitable growth and playing an important role in its customers’ lives.