The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel simply safe. Located at the heart of Europe, with its Head Office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg.
In Switzerland, Baloise Insurance works together with Baloise Bank SoBa as a specialised financial services provider. The combination of an insurance company and bank, which is unique in Switzerland, provides customers with all-round consultation and solutions tailored to their needs.
Baloise Asset Management (BAM) accommodates the growing demand of the Group and of third-party customers for high-quality financial products and qualified portfolio management, while strengthening the positioning of Baloise as a leading financial services provider in Switzerland.
Baloise is implementing its Simply Safe corporate strategy to achieve its restructuring and goals through 2021. A focus on the customer lies at the heart of the new strategy. This clear focus and three simple and ambitious goals in terms of employees, customers and shareholders are letting Baloise embark on its journey towards future growth.
As an employer, Baloise cultivates an employee-oriented corporate culture. It offers employees the freedom to make their own contribution to the success of the company and to develop both personally and professionally. According to the new Simply Safe strategy, Baloise wants to become an employer of choice in its industry.
2021: What do we want to achieve?
One million additional customers
Baloise is becoming the first choice for people who want to feel ‘simply safe’. An even stronger focus on customer needs, tailored omni-channel communication and innovative products and services in the areas of insurance, assistance and pensions will help Baloise to attract an additional one million customers through 2021. This corresponds to a 30 per cent increase over 2016.