The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and personal transport, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg.
In Switzerland, Baloise Insurance Ltd works together with Baloise Bank Ltd as a specialised financial services provider. The combination of an insurance company and bank, which is unique in Switzerland, provides customers with all-round consultation and solutions tailored to their needs.
The Asset Management of Baloise accommodates the growing demand of the Group and of third-party customers for high-quality financial products and qualified portfolio management, while strengthening the positioning of Baloise as a leading financial services provider in Switzerland.
Simply Safe was the banner under which Baloise launched a new strategy in 2017. The strategy set out our ambition to strengthen our core business while responding to the changing needs of society by providing innovative solutions that extend beyond traditional insurance.
We successfully completed the first phase of Simply Safe in 2021. In Season 2 of Simply Safe, we will be looking to build on what we have achieved so far so that we can carry on making a positive contribution to our customers’ lives. We retain a clear focus on three ambitious objectives in relation to employees, customers and shareholders as we continue our strategic journey towards sustained future growth.
As an employer, Baloise cultivates an employee-oriented corporate culture. We offer employees the freedom to make their own contribution to the success of the company and to develop both personally and professionally. According to the new Simply Safe strategy, Baloise wants to become an employer of choice in the industry.