The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel simply safe. Located at the heart of Europe, with its Head Office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg.
In Switzerland, Baloise Insurance works together with Baloise Bank SoBa as a specialised financial services provider. The combination of an insurance company and bank, which is unique in Switzerland, provides customers with all-round consultation and solutions tailored to their needs.
Baloise Asset Management (BAM) accommodates the growing demand of the Group and of third-party customers for high-quality financial products and qualified portfolio management, while strengthening the positioning of Baloise as a leading financial services provider in Switzerland.
Simply Safe was the banner under which Baloise launched its new strategy. The strategy set out our ambition to strengthen our core business while responding to the changing needs of society by providing innovative solutions that extend beyond traditional insurance.
We successfully completed the first phase of Simply Safe in 2021. In Season 2 of Simply Safe, we will be looking to build on what we have achieved so far so that we can carry on making a positive contribution to our customers’ lives and playing an important role in people’s lives. We retain a clear focus on three ambitious objectives in relation to employees, customers and shareholders as we continue our strategic journey towards sustained future growth.
As an employer, Baloise cultivates an employee-oriented corporate culture. It offers employees the freedom to make their own contribution to the success of the company and to develop both personally and professionally. According to the new Simply Safe strategy, Baloise wants to become an employer of choice in its industry.
Baloise is still the first choice for people who want to feel ‘simply safe’. By focusing even more strongly on customer needs, tailored omnichannel communication and innovative products and services in the areas of insurance, asset management, assistance and pensions, Baloise is aiming to attract 1.5 million additional customers by 2025. The increase in this target compared with the previous phase of the strategy underlines Baloise’s desire to continue generating profitable growth and playing an important role in its customers’ lives.
