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Baloise invests in start-up Houzy to expand its ‘Home’ ecosystem
Media releases Baloise invests in start-up Houzy to expand its ‘Home’ ecosystem
Basel, September 29, 2020. Baloise is expanding its ‘Home’ ecosystem by investing in start-up Houzy, a digital platform for homeowners. This adds a further dimension to the ecosystem. The long-term equity investment in Houzy is the fourth alliance announced for the ‘Home’ ecosystem this year, following on from Keypoint, Batmaid and Immopass.

The investment in start-up Houzy represents another step in the implementation of Baloise’s Simply Safe strategy. Headquartered in Zurich, Houzy is a technology platform that enables owners of houses and apartments to manage every aspect of their building digitally in one place. 

Houzy intelligently connects its customers directly with the right partners, whether they are buying, renovating, maintaining or selling their property. Partners pay a fixed annual fee in order to be listed on the platform. Customers can use the platform for free. 

“Houzy fits perfectly with Simply Safe and with the ‘Home’ ecosystem that Baloise has defined as part of this strategy,” says Stefan Schärer, CEO and co-founder of Houzy. “Customers register with the platform free of charge and can enter the key data for their property. Houzy then provides regular property valuations and helps customers with the forward planning and liquidity management that is required for renovation and refurbishment. New services are being added to the platform all the time. The most recent is the ‘plant manager’, an online app that enables customers to find out how to look after their houseplants properly,” continues Schärer.

Yannick Hasler, member of the Executive Committee of Basler Versicherungen Switzerland, adds: “Houzy’s target demographic is the ideal fit with Baloise’s service portfolio. We can also bundle the services provided by Houzy with those of our existing ‘Home’ partnerships such as Movu, Devis, Bubblebox and Batmaid. We’re delighted that this long-term equity investment enables us to enter into a strategically important alliance that expands our ‘Home’ ecosystem.”

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About Baloise The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and personal transport, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.8 billion in 2022 and a profit of CHF 548 million. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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