Baloise again recognised as one of the most innovative companies in the Swiss insurance industry in 2025

Basel, November 13, 2025. Baloise has been awarded first prize in the Swiss Insurance Innovation Awards for its ‘AI Concierge’ project. The innovation awards, which are presented by the online trade journal HZ Insurance in collaboration with a panel of respected expert judges, are made in recognition of outstanding projects in the Swiss insurance industry.

Baloise took first prize at yesterday’s ceremony for the Swiss Insurance Innovation Awards, consolidating our position once again as one of the most innovative Swiss insurance companies in 2025. This time, the Company won the judges’ favour with its ‘AI Concierge’ project. “I am proud and absolutely delighted that our employees’ achievements and wealth of ideas have been honoured once again in 2025 and that Baloise has maintained its position as an innovator within the Swiss insurance and financial sector,” says Clemens Markstein, CEO of Baloise in Switzerland.

Baloise AI Concierge: personalised insurance policy with help from generative AI

Baloise’s AI Concierge is a pioneering AI solution for insurance sales. The tool analyses the policies of other companies in real time and automatically generates a bespoke counteroffer that can be accepted immediately. This saves invaluable time for financial partners and allows them to offer personalised and market-appropriate policies during customer appointments. AI Concierge is currently being deployed in the motor vehicle insurance business and will be rolled out for other products in the near future. “Thanks to AI Concierge, artificial intelligence is being used directly in advisory situations to support our employees in providing customers with an even more tailored service. It is great news that this initiative is being recognised,” states Matthias Rüfenacht, AI Concierge Project Lead at Baloise.

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About Helvetia Baloise

Helvetia Baloise is Switzerland’s largest multi-line insurer and one of Europe’s leading insurance groups. Every day, more than 22,000 employees work hard to support around 13 million customers with insurance, pension, and financial solutions. These customers range from individuals and small to medium-sized enterprises (SMEs) through to international customer groups, which also benefit from areas such as specialty insurance and reinsurance. Headquartered in Basel, Switzerland, Helvetia Baloise operates in eight European markets and in global specialty markets, combining its strong Swiss roots with a clear international focus. Helvetia Baloise creates safety and security and opens up opportunities, both today and in the future. Through profitable growth and business operations that are geared to long-term stability, we create tailored solutions for our customers, provide an attractive and reliable investment for our shareholders, promote strong partnerships and offer rewarding career prospects for our employees. Helvetia Baloise Holding Ltd shares (HBAN) are listed on the SIX Swiss Exchange.