In its domestic market of Switzerland the Baloise Group operates under its “Basler Insurance” and “Baloise Bank SoBa” brand names. Basler Switzerland is the largest business unit in the Baloise Group. As an insurer and focused financial services provider it specialises in delivering comprehensive insurance and pension solutions. Its customers are individuals, small and medium-sized firms and selected industrial enterprises. Its insurance sales force is at the heart of its marketing strategy. This is supplemented by a network of distribution partners for certain product-related and customer segments and by brokers and online at baloise.ch. Baloise Bank SoBa strengthens the range of pension solutions available by offering bank products that are offered through the customer advisors of the insurance company and the bank. It has positioned itself as a universal bank in northwestern Switzerland.