Simply Safe was the banner under which Baloise launched its new strategy. We successfully completed the first phase of Simply Safe in 2021. Over the four years of Season 2 of our Simply Safe strategy, which is now under way, we will be looking to build on what we have achieved so far by further optimising our core business and refining our business model. We are also aiming to transform the corporate culture so that we can continue to meet customers’ changing needs for safety and services in the digital age.
Sustainability is at the heart of everything that Baloise does as a provider of insurance, pensions and asset management services. Because every day it helps households, companies, economies and communities to function effectively. Sustainability therefore plays a key role both in Baloise’s values-based management and in the Simply Safe corporate strategy.
This ties in with Baloise’s firm conviction that satisfied employees are the key to happy customers, who in turn are what make the business an attractive investment for shareholders.
We have therefore set ourselves the following ambitious targets for the 2022 to 2025 phase of the strategy, covering the three areas of employees, customers and shareholders:
- Employees: top 5 per cent of companies to work for in Europe
- Customers: attract 1.5 million additional customers
- Shareholders: cash upstream of CHF 2 billion to the holding company
We will retain this clear focus as we continue our strategic journey towards sustained profitable growth.