Equity Story

Read Baloise’s equity story and find out more about our success factors and our strengths.

About Baloise

Who is the Baloise Group? What milestones have we achieved over the past few years to allow us to become the successful insurance company that we are today? What do we stand for, and what are our ambitions? In our equity story we answer these questions and highlight the many good reasons for investing in Baloise. We already know what will happen after the current strategic phase. Read more about our new strategic phase "Simply Safe -Season 2" at www.baloise.com/investorday.

2021: What do we want to achieve?

One million additional customers

Baloise is becoming the first choice for people who want to feel ‘simply safe’. An even stronger focus on customer needs, tailored omni-channel communication and innovative products and services in the areas of insurance, assistance and pensions will help Baloise to attract an additional one million customers through 2021. This corresponds to a 30 per cent increase over 2016.

74% at the end of 2020

Reasons for investing in Baloise

In order to enable it to continually offer shareholders added value and achieve its financial ambitions, Baloise developed the “ECCO” value management system based on the four key factors of Baloise’s total shareholder return: “Earnings”, “Cash”, “Capital” and “Optionality”.

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Purchase of shares

Information on the acquisition of shares in Bâloise Holding Ltd.


Information on the attractive dividend policy of Bâloise Holding AG.


The Investor Relations team answers all questions about our share.