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Baloise expands its ‘Home’ ecosystem with equity investment in Batmaid
Media releases Baloise expands its ‘Home’ ecosystem with equity investment in Batmaid
Basel, May 22, 2020. Baloise is extending its ‘Home’ ecosystem with an investment in Batmaid, a digital platform for domestic cleaning services. Batmaid is a solution that enables its customers to find hand-picked and insured cleaners online within the space of a minute.

As part of its Simply Safe strategic phase, Baloise is purchasing a minority stake in Swiss company Batmaid, a platform that supplies domestic cleaners on demand. Baloise sees the strategic partnership as an opportunity to further strengthen its position as a provider of home and living services. “Cleaning is a core pillar of the ‘Home’ ecosystem that Baloise is seeking to develop, and the equity investment in Batmaid allows us to strengthen our offering in this area. The Batmaid concept gives customers a service that is easy to use and taps into the growing trend towards digitalisation – which is what our Simply Safe strategy is all about,” explains Yannick Hasler, Head of Private Customers at Baloise.

A convenient way to find pre-screened home cleaning staff online

Batmaid is a platform that enables customers to find hand-picked, insured cleaners either for a one-off cleaning job or for regular visits – within just 60 seconds. The customer enters their postal code and selects the service required, and Batmaid will suggest a list of available domestic helpers. The company’s integrated trust service registers workers and takes care of payroll taxes on behalf of its customers. The cleaning staff have the benefit of declared work and social insurance cover.

Potential for synergies within the ‘Home’ ecosystem

The investment in Batmaid is the fourth addition to the Baloise ‘Home’ ecosystem, following the acquisition of stakes in Devis.ch, Bubble Box and MOVU. Baloise is thus bringing another value-adding service provider into its product range within this ecosystem.

About Batmaid

Andreas Schollin-Borg and Eric Laudet founded Batmaid in April 2015. The company, headquartered in the Swiss canton of Vaud, now has over 70 employees and more than 2,000 registered cleaners.

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Further information Information about Batmaid Innovations at Baloise
Further information Information about Batmaid Innovations at Baloise
+41 58 285 82 14
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About Baloise The focus is firmly on the future at Baloise as part of its «Simply Safe» strategy. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and mobility, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 9,600 million in 2021 and a profit of CHF 588.4 million. Bâloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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