As part of its Simply Safe strategic phase, Baloise is purchasing a minority stake in Swiss company Batmaid, a platform that supplies domestic cleaners on demand. Baloise sees the strategic partnership as an opportunity to further strengthen its position as a provider of home and living services. “Cleaning is a core pillar of the ‘Home’ ecosystem that Baloise is seeking to develop, and the equity investment in Batmaid allows us to strengthen our offering in this area. The Batmaid concept gives customers a service that is easy to use and taps into the growing trend towards digitalisation – which is what our Simply Safe strategy is all about,” explains Yannick Hasler, Head of Private Customers at Baloise.
Batmaid is a platform that enables customers to find hand-picked, insured cleaners either for a one-off cleaning job or for regular visits – within just 60 seconds. The customer enters their postal code and selects the service required, and Batmaid will suggest a list of available domestic helpers. The company’s integrated trust service registers workers and takes care of payroll taxes on behalf of its customers. The cleaning staff have the benefit of declared work and social insurance cover.
The investment in Batmaid is the fourth addition to the Baloise ‘Home’ ecosystem, following the acquisition of stakes in Devis.ch, Bubble Box and MOVU. Baloise is thus bringing another value-adding service provider into its product range within this ecosystem.
Andreas Schollin-Borg and Eric Laudet founded Batmaid in April 2015. The company, headquartered in the Swiss canton of Vaud, now has over 70 employees and more than 2,000 registered cleaners.