Activities and focus
We support the voluntary work of our employees in social, ecological and political areas – whether it’s organised by Baloise or privately. With the Baloise Art Prize and our art collection, we support young talent and access to culture. Our sponsorships support local associations and institutions that make a contribution to society. Social factors are also part of our responsible investment policy.
Corporate Social Responsibility
Our corporate social responsibility includes our commitments in the area of political education for employees and young people, projects for disadvantaged people, supporting innovations and culture, road safety, various environmental projects, and the transfer of knowledge between generations on the topic of digitalisation.
Voluntary political commitment
Baloise is one of the signatories of the declaration by economiesuisse and the Swiss Employers Confederation, which highlights the importance of the militia principle. This declaration is an obligation as well as a responsibility for Baloise to support the volunteer work of its employees in the best possible way.
We not only promote the political involvement of our employees through flexible working conditions and working time models, but also support the political participation of young people. In 2019 and 2020, we led a workshop for the campaign Change Switzerland! with young people to develop ideas that they submitted via the platform www.engage.ch. Every year, we support the “Wirtschaftswochen” (business weeks) which bring high school students closer to business contexts and offer them a business-oriented learning experience via teamwork. On the one hand, Baloise employees work as specialised teachers in the context of a business week, and on the other, we also enable schools to hold a business week on our premises.
Voluntary social and environmental activities
We have been offering our employees in Switzerland the opportunity to carry out valuable volunteer work in the social and environmental sector since 2010. The varied projects include:
- Volunteer programmes at the UNESCO biosphere reserve
- Corporate Social Responsibility (CSR) programme at the Basel animal shelter
- Walk in the Creux du Van area with children and young people with multiple disabilities
- Programme for people with disabilities at the PluSport day
- Wish tree campaign for the women’s shelter in Basel
- Application training for women’s successful return to work
- Knowledge transfer in the field of digitalisation by the Baloise Digital Pathfinders.
INNOPRIX of Baloise Bank SoBa
The Baloise Bank SoBa foundation has been awarding the INNOPRIX for the sustainable promotion of the Solothurn economy every year since 1987. Its focus is on innovative projects that offer economic added value for the region and make a contribution to research and development or a technology transfer. In addition to the economic aspects, the social impact of the idea is also crucial.
Baloise in Germany launched the Volunteer Day for employees in 2019. On this day, employees at the Hamburg, Bremen and Bad Homburg sites have the opportunity to participate in a social and ecological project in the region.
We have been holding a Christmas concert at the Hamburg site for all current and former employees as well as their families and friends for over 30 years. The proceeds from the Christmas concerts support charitable initiatives in Hamburg.
The Better Together Charter supports a select social or ecological project with a financial contribution when the respective broker takes out insurance in Belgium. In addition, we support the Fonds Emilie Leus foundation in the fight against alcohol on Belgian streets. More information on this involvement in Belgium.
The cultural basis of Baloise in Belgium is the Noordstarfond, the cultural foundation of Baloise in Belgium. Based in Ghent, the Noordstarfond actively supports diversity in society.
In Belgium and Luxembourg, Baloise is also active on Christmas markets every year, with proceeds benefiting social institutions.
Baloise in Luxembourg has been working with the Etika association in the area ofcorporate social responsibility since December 2019. The partnership primarily encompasses the aspects of products and raising awareness. At the start of the partnership, the CSR Fond product was launched in the life sector. Raising awareness takes place on four levels: Baloise employees, Baloise as a company, Baloise customers and the general public.
Employees are given information to promote a more sustainable lifestyle at work and in their private lives. Baloise in Luxembourg also aims to operate more sustainably as a company. This includes aspects such as new office buildings made from sustainably produced wood (“Wooden”), alternative transport options and working without paper. Conferences and campaigns are organised for Baloise customers in Luxembourg to inform them about Baloise’s activities. In the public sphere, Baloise supports projects and events related to sustainability.
Baloise also supports the following areas and institutions in Luxembourg with financial resources and with the active help of its employees:
- Fondation Cancer
- Nature et environnement
- Sécurité routière
- Des fédération et clubs sportifs
- Activités culturelles
Baloise believes that art and culture make life more interesting and form an important part of society which we support.
All information about our commitment to art and the Baloise Art Prize as well as our interactive art collection can be found online at www.art.baloise.com.
Responsible investment policy
In addition to environmental criteria, Baloise Asset Management also takes into account aspects of ethically correct business management and social criteria within its responsible investment policy, which applies to insurance funds and third-party funds. To express our commitment, Baloise 2018 has signed the Principles of Responsible Investment (PRI).
Baloise believes that culture makes life more interesting. As such, the companies of the Baloise Group have a tradition of active involvement in cultural and sporting life. They support a number of institutions and events which form an established part of social life in their region.
Sponsorships are the ideal platform for the Baloise companies to enter into dialogue with customers and partners. Baloise is therefore often active in areas where the mutual benefit for both sides is considerable. This enables it to offer its stakeholders exclusive experiences, while the recipient of the sponsorship has a reliable partner in Baloise that gives them a long-term commitment and security. These activities are focused heavily on anchoring the institutions and their traditions and causes at local level.
As well as supporting established and traditional institutions and causes, Baloise always endeavours to help the development of young, rising talents, whether in the cultural sector or in sports.
Impact on society
Through our social activities, we enable better, modern education for young people and raise awareness among our employees about numerous aspects related to sustainability. We also support the transfer of knowledge between generations in the field of digitalisation through our Baloise Digital Scouts (only in German). Our wide-ranging commitment at all Baloise sites and ethical management contribute to an intact and trusting relationship between business and the public. Local projects and investments promote the sustainable development of the communities in which Baloise operates and on which we have an impact. The stable supportive community that we manage contributes to the function of national economies, thereby enabling social development within which volunteer work is promoted and valued.
The responsible investment policy at Baloise Asset Management integrates ESG criteria (environmental, social, governance) and thus exerts an indirect influence on society through the investments made.